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Affiliate marketing

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by

Chris Groot

on 20 January 2014

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Transcript of Affiliate marketing

P
robleemstelling
O
nderzoeksmethode
T
heoretisch kader
R
esultaten praktijkonderzoek
C
onclusie & Aanbeveling

"Verdienen met affiliate marketing?!"
"Het inzichtelijk maken van bestaande affiliate kanalen en de mogelijkheden in kaart brengen voor het MKB."
Probleemstelling
Verdienen met affiliate marketing?!
Adverteerder
Netwerk
Publisher
Direct
Indirect
"30.000 winkels teveel in Nederland"
"Cross channel retail is de toekomst"
"Verdienen met affiliate marketing!?"
Onderzoeksmethoden
D
eskresearch
F
ieldresearch
I
nterviews
"Mkb'er zonder webshop"
Fase 1:
Orientatiefase

Fase 2:
Probleemstelling

Fase 3:
Van voorstel naar onderzoeksrapport

Fase 4:
Afronding onderzoeksrapport

Theoretische kader
Wat is affiliate marketing?
Adverteerder
Publishers
Affiliate Netwerk
Resultaten & praktijkonderzoek
H
et nieuwe winkelen
D
e nieuwe consument
A
ffiliate platformen
I
nspirerend gericht
V
erkoop gericht



Verkoop gericht
Inspirerend gericht
Inzetbaarheid van affiliate marketing
"Mkb'er zonder webshop"
M
ogelijkheden
K
osten

"De eerste stappen naar online succes"
20%
80%
36%
64%
Omzet:

€ 9.000
Stuks:

120
IWO (CG: 2.4):
€ 3.750

Commisie 12%:

€ 1.080
Vaste kosten:

€ 1.950

Opbrengst:

€ 2.220
Full transcript