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Mickey Bradley

on 12 December 2012

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Transcript of NFL

Mickey Bradley NFL The End A1510 HISTORY Ratings and market share for the NFL are enormous in the United States. Nothing else even comes close. REVENUE The bulk of the league's revenue - approximately $4 billion in 2011 - comes from broadcast deals with NBC, CBS, Fox, ESPN and DirecTV. That income is shared equally among all teams. The league totals approximately 8 billion in revenue total NFL HEADQUARTERS The headquarters of the NFL is located at 280 Park Ave. in New York City The National Football League is an organization designed to support its 32 member clubs on a variety of business, legal and operational matters. OWNERSHIP/ LIABILITY STRUCTURE The NFL is a private corporation, except for the Green Bay Packers They represent, from an organizational standpoint , the only publicly owned franchise in the 32 team NFL. There are 5,020,523 shares of stock owned by 363,948 stockholders. MISSON STATEMENT To present the National Football League and its teams at a level that attracts the broadest audience and makes NFL football the best sports entertainment in the world. NFL PRODUCT(S) Entertainment on the field Jerseys/ Clothes Memorabilia Collectables Citations http://www.nfl.com/careers/values http://www.packers.com/team/executive-committee.html http://basketball.about.com/od/nba-vs-nbapa/ss/Revenue-Sharing-And-North-Americas-Major-Pro-Sports-Leagues_2.htm The American Professional Football Association was formed on September 17, 1920. However the APFA lasted only two seasons when it was reorganized on June 24, 1922 into the National Football League.
Only two teams currently in the NFL, the Decatur Staleys (now the Chicago Bears) and the Chicago Cardinals (now the Arizona Cardinals), are founding members.
The Portsmouth Spartans were the fifth team to join the league in 1930, later to be named the Detroit Tigers.
The first official championship game was held in 1933.
The first televised NFL game was on October 22, 1939 in a game the Eagles lost 23-14 to the host Brooklyn Dodgers.
The rival American Football League was founded in 1959. It was very successful, and forced a merger with the older NFL that resulted in a greatly expanded league and the creation of the Super Bowl. BRAND IMAGE PRIMARY TARGET MARKET Technically, the NFL's target audience is diversified in order for the NFL to gain popularity and revenue. They NFL's target market is complex because it includes people of all ages, races, genders, and socioeconomic backgrounds. However, there are specific demographics that the NFL may use to define certain audiences:
- Men 18-49
- Women 18-49
- Kids 17 and under
- Baby Boomers
- Household income of $50,000+ The NFL is the premier sports and entertainment brand that brings people together socially and emotionally like no other. http://sign2esymbol.files.wordpress.com/2010/05/nflbrandingguidelines.pdf The eight stars represent each division The design of the football reflects the ball that sits atop the Lombardi Trophy COMPETITORS LMAO!!! USFL
CFL COMPETITIVE ADVANTAGE With an entire week between games the fans and the media have an opportunity to dissect, analyze, and critique the performance of teams
Social media outlets such as Facebook, YouTube, and Twitter help to add fuel to the fire
Of all the major sports leagues in America the NFL does the best job of marketing its product With a 16 game schedule a team's fate can change dramatically from one week to the next
The NFL model also makes it possible for bad teams to become good rather quickly
NFL captivates its audience with a format that's exciting, accessible, and unpredictable TRANSFORMATIONAL LEADERSHIP The NFL as always had the type of leadership that has allowed them to change direction when needed, create a vision and execute the change effectively This is why the NFL has never become complacent or stagnant ORGANIZATIONAL STRUCTURE Tall Organizational Structure http://firejerryjones.com/2009/01/we-the-people/ CULTURE The NFL lives off of 5 values Integrity
Performance and Teamwork
Tradition and Innovation
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