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Marketing

An outline of customer focused marketing
by

John Talbott

on 11 January 2011

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Transcript of Marketing

What is Marketing? Customer Obsession Invention Practices: Consumer Research
CRM and CLV
Environmental Analysis
STDP Product Development
Innovative Communication
Time Benefits
Exchange Mechanisms Pricing Every Day is
Day 1 Sustainability Practices: Practices: The Mix Think Long Term
Invest in Process
Build the Brand!
Make it Measurable
Fix it when it's wrong. Marketing is a Process "Marketing's role is to sense the unfulfilled needs and wants of people and invent attractive solutions" Learn and Adjust!
Reinvent the "Drill"
Embed Mission in the culture!
"Creatively Destroy" "You can learn marketing in a day. Unfortunately it takes a lifetime to master."
Philip Kotler para-pharsed from:
Philip Kotler <object width="660" height="405"><param name="movie" value="http://www.youtube.com/v/-hxX_Q5CnaA&hl=en_US&fs=1&color1=0x5d1719&color2=0xcd311b&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-hxX_Q5CnaA&hl=en_US&fs=1&color1=0x5d1719&color2=0xcd311b&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object> Jeff Bezos
Ceo of Amazon
3 things Marketing: The process by which companies
create value for customers and build strong
customer relationships in order to capture value from customers in return. "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." American Marketing Associaton Armstrong/Kotler
9th Edition Needs vs. Wants Exchange Mechanism
(Buying Power) DEMAND! OLD IDEAS OF MARKETING PRODUCTION CONCEPT
PRODUCT CONCEPT
SELLING CONCEPT MODEL T WHAT TO EXPECT IN CLASS THIS SUMMER Equals Plus Class Exercise
Grab a Giant Sticky note and some markers for your team.
Answer the question: What is Marketing?
Draw the Logos of some of your team's favorite brands. Write why you like these brands on your Sticky notes. Marketing Myopia In your groups:
What is Marketing?
How does it related to Finance and Accounting?
What are some of your favorite Brands?
What do they have in common?
Full transcript