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Copy of Competitive Social Media Analysis

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by

Krystle Waters

on 21 August 2013

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Transcript of Copy of Competitive Social Media Analysis

Competitive Social Media Analysis
Agenda
Introduction
Facebook
YouTube
Other Social Media

Competitive Social Media Analysis
Cartoon Network
Adventure Time
Regular Show
Ben 10

Nickelodeon
iCarly
SpongeBob
Victorious

Disney Channel
Disney XD
Shake it Up
Phineas and Ferb

Engage Fans
Drive
Tune In
Link
Elsewhere
Facebook
Marketing

Engage
Facebook Stats:

Viewers
Cartoon Network Brand Pages
three
two
Engage/
Tune In

one
Show Airs
Recap/Engage
Post Schedule
(cc) image by nuonsolarteam on Flickr
Avg. Likes: 2632 Avg. Shares: 330
Avg. Comments: 248

iTunes
Merchandise
Website
(cc) image by nuonsolarteam on Flickr
Show Page Traffic
Nick Show Facebook Page Traffic
Frequent posts about 90s Nick shows are used to reference newer shows.
Most posts on the Nick Facebook site link to Nick.com
Posts with limited text get more attention from viewers (1-2 lines).
Tuesday Trivia
Thursday Throwback
Random Question
Observations
Guess the Episode
iTunes Link
Observations
Less popular shows are referenced on popular show pages.
Name the episode posts get the most comments.
Quote posts get the most likes.
SpongeBob Squarepants has personal page with 35 million fans.
Typical Post
Disney Channel
Which do you prefer?
Observations
one
Engagement
Tune-In
two
Cartoon Network: YouTube SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
Largest clip library
Constant additions to playlists
Cluttered
Hard to navigate
Long periods between changing cover videos

Annotations
End pages
Piracy
Competitors- Network and YouTube
Online streaming
No merchandising
Status pictures with Tune In message in corner
Most status consists of opinionated questions
Subscribers
Number of Views
179,328
126,844,832
68,204
35,537,022
12,378
25,630,643
Facebook Stats:
Facebook
(cc) image by nuonsolarteam on Flickr
News Feed
FB
Page
website
YouTube
Show Page
Flow to Show Page
Motivation:
Engagement and Tune In posts are mostly linked together.
Most merchandising stems from Adventure Time and Regular Show.
Type of Post:
Photo posts receive most likes.
Video posts receive most comments
Link posts gets the least attention
Purpose of Posts:
Most posts are used strictly for engagement.
Tune In information is given in photos.
Mixture of Link and Photo posts
Post per page: 4
June 1st-August 1st
(cc) image by nuonsolarteam on Flickr
(cc) image by nuonsolarteam on Flickr
Show Page Cycle
Strengths:
Weaknesses:
Opportunities
Threats:
Moderate updates of featured videos
Organization
Barren
Long periods between updating the cover video
Least amount of subscribers and views.
Used primarily for promotion
Nick.com
Piracy
Competitors- Network and YouTube
Online streaming
Strengths:
Updating schedule
Selection
Organization
YouTube Disney
Weaknesses:
Opportunities:
Threats:
Promotional
Most featured videos on Facebook
Outdated playlists
Piracy
Online streaming
Competitors- Network and YouTube
Suggestions
More posts per week
Pics in every post
Post without an agenda.
Tune In information with pictures
Suggestions:
What Can We Learn?
CN Twitter:
125,815 followers
1,156 tweets
Following 0
Average 1 tweet per day.
Run by Public Relations department
Show Twitter:
None
Legal issues
Nick Twitter
567390 followers
12633 tweets
Following 1241
Average 3 tweets per day
CN does not tweet on weekends.
Show Twitter:
Updated twice a day
Nick celebrities
Disney Twitter
Disney Channel



Disney PR
Disney Ratings
198,788 followers
2752 tweets
Following 169
Show Twitter:
Disney celebrities
Updated once a day
Online Streaming
What Can We Do?
Update content in playlists
Clear CN YouTube channel page.
Add additional Subscription notice on YouTube channel page.
Subscriber Drive
Give shoutout to playlists on YouTube
Click it. Click it now.
Online Cartoons
June 2011
Blog
Facebook
Adventure Time
Fairly Odd Parents
4,598 subscribers
366,734 views
604,944 subscribers
46,762,429 views
January 2012
Weekly Schedule
Twitter
Google Plus
Number of users increased 145%
Increase purchases in 6 months.
Orders double that of Facebook
10% more likely to buy
10 million users
March 2012
Social photo sharing
Gain Subscribers
Gain Views
Link to Website
YouTube is only used for promotional purposes.
Partners since November 2011
Web shows featuring child comedians, sports starts, musicians, and other entertainers
Expected to be completed by Fall 2012
Convert iPhone apps to shows
Only linked to from Disney.com
Background
1,117,84 subscribers
1,244,881, 250 views
Since 2010
Weekly schedule
Facebook
Twitter
Launched in 2004
Gaining market share: Traffic up by 269%
"Artists and Apple fanboys"
Tight knit and loyal community
Personalization
Quality videos
Nickelodeon- Legend of Korra
Suggestions:
Use for exclusive content
Fan Art
Wordpress
Launched July 2012
Linked to from Facebook and CN.com
Operated by Viacom
Focuses on Nick news and celebrities
Linked to from Nick.com
None
66, 843 followers
Last updated in January
Recycled posts
None
four
two
Engage
Link to Nick.com
one
Recap/ Link to
iTunes
Show
Airs
three
Non fans
Fans
Friends of fans
Launched in 2007
Create your own channel
Can watch events in real time
MTV
Wall Street Journal
NASA
"part store, blog, magazine, and wish list"
Apple
Trendy
Celebrity
"Buy" button
August 2011
Social E-Commerce
Questions?
Full transcript