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MANSION STUDENT ACCOMODATION

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by

Vidhi Agarwal

on 9 June 2014

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Transcript of MANSION STUDENT ACCOMODATION

MANSION STUDENT ACCOMMODATION
STUDENT SUPPORT SERVICES
1]HANDING OUT PAMPHLETS AND PICTURES.
2] MANSION GROUP OFFICIAL WEBSITE
(DIGITAL MARKETING)
3]JOINING UNIVERSITY FRESHER GROUPS ONLINE.
4] MANSION ACCOMMODATION FACEBOOK PAGE
(BUZZ MARKETING)
5] GIVE COMMISSION TO STUDY-ABROAD COUNSELLING AGENTS IN VARIOUS COUNTRIES
(B - TO C INDIRECT CHANNEL.)
BACKGROUND
INVOLVED IN MARKETING OF STUDENT ACCOMMODATION SINCE FEBRUARY 2007
PRIVATELY OWNED BY SHANKAR RAMANATHAN AND EUGENE MACTAGGARD.
PROPERTIES OWNED IN BIRMINGHAM, LIVERPOOL, MANCHESTER, LEEDS, NOTTINGHAM, OXFORD, SHEFFIELD ETC.
OPERATES NATIONALLY


PROBLEMS IN STRATEGIES
1] AGENTS CONCERNED WITH MAKING SOLE PROFITS-PROCESS
2] HIGH PRICES, LESS FACILITIES TO RESIDENTS-PRICE
3] LACK OF PROPER TARGETING OF CUSTOMERS-PROMOTION
4] DECEPTIVE PICTURES ON THE WEBSITE-PRODUCT
IN TERMS OF PRICE
POSSIBLE SOLUTIONS
THEY CAN:
MARKET-PENETRATION PRICING STRATEGY
.
REDUCE PRICES,
INCREASE FACILITIES OR
PROVIDE SERVICES SUCH AS ROOM CLEANING ONCE PER WEEK.
IN TERMS OF PROMOTION
POSSIBLE SOLUTIONS
PROVIDE RESIDENTS WITH ACCESSORIES SUCH AS HOODIES TO CREATE AWARENESS ABOUT THE PLACE AMONG STUDENTS
(WORD-OF-MOUTH ADVERTISEMENT)
.
TARGET CUSTOMERS FROM THE OTHER UNIVERSITIES BY ADVERTISING ON TRAMS OR BUSES
(MASS COMMUNICATION)
.
PEST ANALYSIS
HAVE TIE-UPS WITH NEAR BY UNIVERSITIES TO BUILD A RELIABLE IMAGE FOR THEMSELVES.
POSSIBLE SOLUTIONS
IN TERMS OF PROCESS
POSSIBLE SOLUTIONS
1]PROVIDE CLEAR PICTURES OF SPECIFIC ROOM TYPES ONLINE.
2]
PRODUCT -SUPPORT SERVICES
-FACILITIES SUCH AS POOL TABLE SHOULD NOT BE CHARGED FOR AS THEY ARE INCLUDED IN THE TOTAL FEE PAYMENT.
IN TERMS OF PRODUCT
THE 7 P's
PRICE
PRICES START FROM 151 POUNDS UPTO 169 POUNDS PER WEEK.
COMPETITORS PRICING- STUDY INN: 120 POUND PER WEEK TO 140 POUNDS.

POSITIONING MAP
PRODUCT
PROVIDE STUDENT ACCOMMODATION SERVICES.
DIFFERENT ROOM TYPES OFFERED SUCH AS STANDARD ROOMS, STUDIO FLATS ETC.
COMMON FACILITIES- COMMON ROOM, TELEVISION, WI-FI, POOL TABLE.
PLACE
GEOGRAPHICAL SEGMENTATION
WHERE THEY ARE LOCATED IN VARIOUS PLACES LIKE LONDON, OXFORD, BIRMINGHAM,BRISTOL,EXETER, LEEDS,MANCHESTER, NOTTINGHAM ETC.
CLOSE PROXIMITY TO UNIVERSITIES.
PEOPLE
EMPLOYEES ARE RICH EXPERIENCED AND WELL-TRAINED.
HOSPITALITY MANAGER AND MANAGEMENT STAFF IS AVAILABLE ALWAYS TO CATER TO STUDENTS REQUIREMENTS.
DIFFERENT TEAMS LIKE THE MAINTENANCE IS AVAILABLE.
PHYSICAL EVIDENCE
PROVIDE SECURE LIVING ENVIRONMENT: INCLUDING CCTV CAMERAS AND ANUK ACCREDITATION.
BUILD RELATIONSHIPS WITH BOTH NATIVE AND INTERNATIONAL STUDENTS.
USE A SERVICE CHAIN. [PROVIDE BOOKLETS TO CUSTOMERS -->OPEN DAYS(BOOKING) -->PICK-UP SERVICE -->CHECK-IN -->FEEDBACK COLLECTION AT THE END OF THE YEAR -->MOVE OUT -->DEPOSIT REFUND -->DISCOUNT TO RETURNING STUDENTS]
PICK-UP SERVICES FOR RESIDENTS VISITING UK FOR THE FIRST TIME.
PROMOTION (
MARKETING STRATEGIES
)
POLITICAL FACTORS
REGENERATION ACT 1996.
HOUSING BENEFIT REFORMS.
BROWNE REVIEW COMMISSIONED BY GOVERNMENT.
TAX EXEMPTION STATUS (1999)
ECONOMIC FACTORS
ANNUAL PERFORMANCE OF 9.75% REVENUE COMPARED TO UNITE STUDENT ACCOMMODATION, BRANDEAUX AND CORAL.
ACQUISITION OF 11 PROPERTIES IN 2012,ADDING 2393 BEDS TO THEIR PORTFOLIO.
SOCIAL FACTORS
TECHNOLOGICAL -FACTORS
THERE IS AN INCREASE IN THE NUMBER OF INTERNATIONAL STUDENTS ACCORDING TO THE UCAS.
FREE STUDENTCOM WI-FI AND SKY TV IS AVAILABLE FOR MANSION STUDENT ACCOMMODATION RESIDENTS.
PRESENTED BY:
YAN (T0009295)

EVELYN (N0538292)

HUAN GUO (N0446846)

HERVE (N0527056)

VIDHI (N0541919)
PROCESS
REFERENCES
Collinson, P., and Jogia, R., 2010. The best and worst student accommodation. The Guardian. [online]. Available at: http://www.theguardian.com/money/2010/aug/21/best-worst-student-accommodation. [Accessed 20 November 2013].
Dartmoor Capital Management Ltd, 2013. The Mansion Student Accommodation Fund – Overview. Dartmoor Capital. [online]. Available at: http://www.dartmoorcapital.com/current-projects/the-mansion-student-accommodation-fund/. [Accessed 21 November 2013].
Mansion Student, 2013. Postgraduate Accommodation. [online]. Available at: http://www.mansionstudent.co.uk/postgraduate/. [Accessed 20 November 2013].
Mansion Student. Useful Accommodation Information and FAQs. [online]. Available at: http://www.mansionstudent.co.uk/useful_info/. [Accessed 15 November 2013].
REFERENCES
Study Inn, 2013. The best UK student accommodation in Coventry, Nottingham and Sheffield. [online]. Available at: http://www.studyinn.com/. [Accessed 22 November 2013].

The Mansion Group, 2013. Mansion Student Accommodation Fund. [online] Available at: http://www.themansiongroup.co.uk/mansion-student-accommodation-fund/downloads/investments_downloads/about_student_property_pdfs/MSAF-FAQ-Sep12.pdf. [Accessed 13 November 2013].

The Mansion Group, 2013. The Mansion Group official website. [online]. Available at: http://www.themansiongroup.co.uk/PaifWeb/index.php. [Accessed 13 November 2013].

Victoria Hall. 2013. Student Living Nottingham. Nottingham Victoria Hall. [online]. Available at: http://nottingham.victoriahall.com/. [Accessed 21 November 2013].
REFERENCES
The Mansion Group, 2013. HC Mansion UK Student Accommodation Income and Growth Fund. [online]. Available at: http://www.themansiongroup.co.uk/PaifWeb/investments-disclaimer.php. [Accessed 13 November 2013].

Touchstone, 2013. Goldsmith Court. Accommodation For Students. [online]. Available at: http://www.accommodationforstudents.com/studentprivatehalls/lphs.asp?id=361&city=Nottingham. [Accessed 18 November 2013].

Unipol, 2013. Property details. [online]. Available at: http://www.nottinghamstudentprs.org/SearchResultsFull.asp?AdvertID=65424. [Accessed 18 November 2013].

THANK-YOU
STUDENT REVIEWS
COMMON ROOM, TV
POOL TABLE
VENDING MACHINE
CONCLUSION
SHOWING ACCURATE IMAGES OF ROOMS ON THE WEBSITE.
TIE-UPS WITH UNIVERSITIES TO BUILD A BETTER IMAGE FOR THEMSELVES.
PROVIDE MORE FACILITIES IN TERMS OF ROOM CLEANING, BETTER SECURITY, ON TIME RESPONSE TEAM AND HOST OF OTHERS.
Full transcript