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Advertising and Visual Techniques

brainstorm of advertising and visual techniques

amel baydoun

on 27 May 2010

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Transcript of Advertising and Visual Techniques

Advertising Target Audience selling an ideal Celebrities Denotation Connotations Positive - emotive words Brand name/logo Colour Layout Font Images Size Salience Reading Path Shot Angles Visual Techniques the specific group which advertising is directed to product/advertising company makes a promise to the consumer of an idea. e.g. you will be beautiful forever a graphic representation or symbol of a company name, trade mark, abbreviatio etc. a famous or well-known person complementive emotional words an explicit or direct meaning of a word or expression the asociated or secondary meaning of a word or expression- when something is suggestive of something else A complete assortment of type of one style and size the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue. prominent or conspicious the act of making a photograph e.g. a snapshot a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible. a plan or sketch, as of an advertisement or a page of a newspaper or magazine, indicating the arrangement and relationship of the parts, as of type and artwork. the spatial dimensions, proportions, magnitude, or bulk of anything: the amount of rotation needed to bring one line or plane into coincidence with another the logical order in which we read an image on the page
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