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Untitled Prezi

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by

Meghan Gross

on 16 May 2013

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Transcript of Untitled Prezi

Case Study -Group 3 Brunt Hotels, PLC Who is Brunt Hotels, PLC? Staffing
PCN’s and HCN’s
70/30
Ethnocentric Approach
Multinational Management Training S.W.O.T. Analysis: Strengths Dillon
Glenn
Jamie
Matthew
Meghan Market Segment Priorities 30 International Openings Yearly 1.) Efficient International Expansion
-Ethnocentric Approach

2.) Staffing

3.) Timeline for Strategic Objective Strategic Vision Brunt Hotels, PLC Overview 60 Hotels Located IN U.K.

Recently Acquired Hotel Chain In France

Strategic Objective:
Continued Growth Of Hotel Chain Ethnocentric
Approach
Advantages
1. Brings
Knowledge
Skills
Abilities
Other characteristics Management Case Study Market Segment Budget Accommodations
Functional
Clean
Reasonably Priced

Average Stay:
1-3 Nights

Leisure and Business Travelers Staffing Management Employees
Article
Week-long training program
French Advertising Agency 2. Exercise more control 3. Maintains corporate image

Use Managers as ambassadors Provide Resources
-Programs/Classes Monetary Incentives Weaknesses Opportunities Threats Reputation
Efficient
Successful Unfamiliarity with International Cultures
International Communication Acquire Additional Chains
Increase Profit Competition Within Foreign Markets
Full transcript