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PCN’s and HCN’s
Multinational Management Training S.W.O.T. Analysis: Strengths Dillon
Meghan Market Segment Priorities 30 International Openings Yearly 1.) Efficient International Expansion
3.) Timeline for Strategic Objective Strategic Vision Brunt Hotels, PLC Overview 60 Hotels Located IN U.K.
Recently Acquired Hotel Chain In France
Continued Growth Of Hotel Chain Ethnocentric
Other characteristics Management Case Study Market Segment Budget Accommodations
Leisure and Business Travelers Staffing Management Employees
Week-long training program
French Advertising Agency 2. Exercise more control 3. Maintains corporate image
Use Managers as ambassadors Provide Resources
-Programs/Classes Monetary Incentives Weaknesses Opportunities Threats Reputation
Successful Unfamiliarity with International Cultures
International Communication Acquire Additional Chains
Increase Profit Competition Within Foreign Markets