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Samsung Galaxy Gear

Smart Watch Market
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on 19 October 2013

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Transcript of Samsung Galaxy Gear

TO CONCLUDE
Galaxy Gear : Red Ocean
Attached to an old market : smart watch industry

It remained almost the same over years

Features to fit with our daily life, and make it better
The Market
Samsung Galaxy Gear
Introduction
Smartwatch
:
A computerized wristwatch with functionality that is enhanced beyond timekeeping
Arnaud Ruyant
Charles Gouhier
Erwann Gouat
Philippe Hubau
Sébastien Rateaux

Porter's 5 Forces
Is Smart watch a promising market?


Red/Blue Ocean approach
How being in a Blue Ocean?
ERRC Grid : to unlock a new Blue Ocean

In order to pursue differentiation and low cost
Nintendo WII
The example of the IPhone First Generation (2007)

In the early 2000s : important competition in the cellphone industry

Apple developed something completely new

They became a pioneer of this new industry
Sources
Red Ocean strategy is focused on already established industries

Samsung case :
- Competing in an existing market space
- Their watch is almost the same that previous attempts

They did not make the competition irrelevant
CONVERGENCE
Challenge => to bring something new !!
HYPERCOMPETITION
STRATEGY of DIFFERENCIATION
Differenciate by innovating
Bring a new thing !!




The
Blue
and

Red

ocean strategies
The Smartphone Market
Porter’s 5 forces => Static pattern
- Blue Ocean strategy by Nickel Pro (2013). The blue ocean concept. Available from:
http://www.blueoceanstrategy.com/concepts/#tools
2012
2013
2014
2018
2012
330.000 smart watches were sold in 2012
2013
500,000 watches ought to be sold
2014
5 millions of smart watches ought to be sold
2018
214 Millions of smart watch ought to be sold
Smart watch market should reach 60 million $ of turnover
10 times more than in 2013
New competitors in the market
The smart freedom
Capture daily life from your wirst
1,9 megapixel
- Website of canalys :
http://www.canalys.com/newsroom/over-5-million-smart-watches-ship-2014
- Article 2 : A history of the smart watch and why nobody wants one
September 5, 2013 http://medium.com/
- Article 1: Samsung introduces GALAXY Gear, a wearable device to Enhance the Freedom of Mobile Communications
Six Path
SUMMARY
I/Market presentation
II/ Different kinds of approach
III/ Inside the Smart Watch market
Some pools say that Apple will have about 70% of the smart watch market
Do you think Apple will revolutionize the market?

Are you interesting in buying a Smart watch?

Samsung made it to regain market shares from the opposition
Will Samsung revolutionize the market?
Full transcript