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NuMen Business Plan

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ng chi chung

on 5 May 2014

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Transcript of NuMen Business Plan

NuMen Business Plan

Business Level Strategy
Marketing segmentation and Positioning strategy
Marketing
Plan
Focus-Differentation
pshychographic segementation
Social Class :working class

behavior segmentation
Occasions :party, gathering and wedding
Narrow market

Male between
(19 -35)
Most willing purchase group
The trend of male skin care is increasing
Advantages
Concentrate the most profitable group
Reduction of the risk at the start of business
Main Concern (1)
The segment is well-served and the growth ceases
Large company will attack and dominate the segment
Positioning map
NuMen Background
Objectives
Mission
To provide a
comfortable
,
relaxing
spa experience to male customers and to help out male from doing facial treatment and change their mind of "
inconvenient
"
New , Nude Men
Achieve
break even
in the second year of operation
Being the
highest market share
by the third year
To create a
service-base
company whose goal is to meet customer's expectation
To bring up the
trend
of
male skin care
Vision
New experience of skin care with enjoyment and easement take place .
Product
ageLoc Spa (Key Product)
Pricing
Factors affecting pricing
Level of competition

Fixed Cost , variable cost and product development cost

Economic Trend

Level of demand of products
Pricing Strategy
Penetration pricing strategy

Benefits
Increase market share
Develop brand awareness
Provide opportunity to change the pricing strategy once the objective has been achieve
Pricing strategy
Make less profit but in long term we can have a larger market share
After achieved objective
Change pricing strategy or remain the same
Forecast
The level of competition will be more intensive
May swap to competitor pricing strategy
Place
Located at 509 Lockhart Road , Causeway Bay
2791 sq. ft at $30/sq.ft
Reason
High pedestrian flow
Easily accessible by public transport
Low degree of competition
Three competitor (Heymen,Dandy Shop , Adam)
People
Training and Motivating
Hire the right person
A general manager
2 shop mangers
4 senior staffs
4 junior staffs
2 receptionist
Range of price
$400 - 2500
On job training
Reward system
Staff clothing
Process
HR Plan
Operation plan
Daily operation
10:30 a.m -21:30 p.m (Monday to Thursday) 10:30 a.m -22:30 p.m (Friday,saturday and public holiday)


Manager 1-2, Senior staff x3, Junior staff x3

Layout
Financial plan
supplemental products
ageLOC Business Builder Body Pack
ageLOC Business Builder Pack
ageLOC Galvanic Spa FSP Pack
ageLOC Galvanic Body 250PV FSP Pack
ageLOC Galvanic Face Gels (2 boxes, 16 ampoules)
ageLOC Galvanic Face Gels (1 box, 8 ampoules)
ageLOC Body Duo
ageLOC Body Shaping Gel
ageLOC Dermatic Effects Body Contouring Lotion
Tru Face Line Corrector
Nutriol HairFitness Treatment

Services
Face Slimming
Quick Lymph Massage and facial massage with Nu Skin’s Celltrex Ultra Recover Fluid to shape your facial contours
Regenerating Facial
With the advantages of Q10 Skin Lotion and Celltrex CoQ10 Complete , Regenerating facials help bring back the lost moisture and revitalize the skin .
Electric Current Facial
Electric facials use micro-current, which emits positive and negative current with the help of two wands. This stimulates the tissues, increasing circulation. The result is effective as it lifts the muscles and makes them more plump and glowing.
Anti-Aging Facial
Brighten the skin, tighten sagging skin with the Tru Face® series Aromasque Facial
Perfect blend for stabilizing soul, body and mind by using aromatic oi
Product Differentiation
Start up cost
Budjeted Cash flow
Age : 19-35
Personal income :10000-15000
Occupation : Sales / office worker / businessmen
Education level :high school level or higher
Life style : strivers
Personality :Individualistic /outgoing
Demographical Segmentation
Response
Now growing continuously
If the growth ceases
Expand to other segment
Exit barrier is not high
Products based on certain years of scientific research
prevent to the degree of the uniqueness of the products
Main Concern (2)
Response
1. Enhances delivery of ageLOC ingredients to your skin up to five times more than Galvanic Spa II.

2. Boosts the visible benefits of ageLOC Future Serum by an average of 80%.

3. Has a larger, brighter display, intuitive usability, and enhanced ergonomics.

4. Can enhance the delivery of anti-aging ingredients for up to 24 hours.

5. Has patented self-adjusting galvanic currents and interchangeable conductors.

Adopt NuSkin's existing products
Convieient spa machine (ageLoc Spa
Location
outdoor advertising
Bus body
Bus stop in Central Business District (CBD)
MTR Station in CBD
Deliver leaflet in Wan CBD
Online advertising
Create Facebook fan page
Membership
Discount
Deliver coupon every season by mail
New , hot products information by email monthly
Membership points system
Advertisment
Membership
Promotion
Online Advertising
Outdoor advertising
Membership
Basic Member / VIP
Reason
Build up long-term relation with customer
Increase their loyalty
High CTR website
Search engine marketing
Benefit
Our target customers spend lots of time on internet
High view in a low cost
Easy to reach target customer
Can track people's interest on internet
Benefit
Eye-catching
24-hours effect for bus stop
Develop brand awarreness

Selection process
Male
Female
The design of wall
Natural facing stone
Scent
Aromatherapy made by lavender
The color tone
Black

hiding its vulnerabilities, insecurities and lack of self-confidence.
Music
A concerto with joyful melody
Bach- Harpisichord Concerto No.2
to help them relax

Lighting
Aim for a cozy, insular atmosphere
A soft, yellow lighting will be used

Physical Evidence
Releasing the stress and help them relax
Temparature
Around 60 to 68 Fahrenheit

Customer Arrives
Any
Appointment made?
Any staff
avaliable now?
Bring customer to prepared room ready and provide service
Pay/deduct balance in and account
Customer feedback
Make appointment
If yes
If no
If no
Service Blueprint
Organization chart
Employee Recruitment
Job Expo
Job Fairs
Employment Agencies
Newspaper Advertisement
Labor Department
Online Application
Employee Selection
Motivation
0-2 months annual bonus
Monthly attendence award
Incentives for career development course

Reward system
1 day sickness allowance per month
10 weeks maternity leave and leave pay
12 days of annual holiday

Paid Leave /holiday
Annual dinner
Selecting the best performance employee per season
Company trip

Event to Motivation
Purchasing Plan
Adopt intensive recruitment
A group discussion
Ability test
Background investment
Partent company SWOT
NuSkin
Large distribution market and continue to grow
Long history, high credibility
No retail shop and advertisement on mass media
Limitation on non-member from purchasing
Uncertainty of economic climate
Constraint of the export
Nanometer technology
CEPA
TV Commerical
The End
By taking advantages of nuskin strength
Meet the special needs
Reference
Michael R. Solomon, (2013) Consumer Behaviour Buying, Having, and Being(10th Edition), Prentice Hall

O'connor, A.O. (2009), "The Claim : Cold temperatures improve sleep", The New York Times, Aug 2, p.1.

Jaymi, J.M. (2013), "Want a good night's sleep? Find out which colours you should use in the bedroom (and avoid) for a decent kip", Mail Online News, May 16, pp.1-2.

Bruce R. Barringer (2009). Preparing Effective Business Plans: An Entrepreneurial Approach, Pearson International Edition, Pearson Education.

Richard Stutely (2012). TheDefinitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs, 3rd edition, FT, Prentice Hall.

David Tooch (2006). Building a Business Plan, 2nd edition, Prentice Hall.

Steven D. Peterson and Peter E. Jaret (2010). Business Plans Kit for Dummies, 3rd edition,For Dummies.

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