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Copy of Chipotle Business Model Canvas
Transcript of Copy of Chipotle Business Model Canvas
Innovative New Business Model
Cost Structure & Revenue Streams
Multi Sided Platform:
Delivering Chipotle To-Go packages in grocery stores Nationwide
Having a deli counter Chipotle in grocery
Working with Chilli's- Using Logistics methods by supplying quality foods through the use of local farmers
Free Taco giveaways at various sports events throughout the world
Taking distribution of locally grow foods from farmers to Chilli's
Having a deli counter Chipotle in grocery stores creating a one Stop shopping experience for customers
Offering Free Tacos at various sports games based on reaching the goal for that game
Offering To-Go packaged Chipotle kits to grocery stores nationwide
Increase Chilli's pricing with certain foods
Decrease distribution costs
Strategic partnership with Chilli's
Increase in local farmers
Increase in distribution Co.
Highering additional logistics distribution to meet demands
Produce & maintain larger orders of product
Increase in physical capacity of production facilities or local farms
Ex: For every interception at the SuperBowl Chiptole will give away one free taco that following week on Tuesday from 11am-5pm must redeem code through Twitter
Consumer reports ranked chipotle as the best Mexican fast-food chain in 2011
750,000 customers per day
1,262 restaurants in the U.S, Canada & Europe
1st nationally TV commercial in 2012 during the Grammy Awards, before just relied on billboards, radio ads and word of mouth.
Each restaurant is architecturally unique designed
Local Farmers. All of Chipotles products are sourced within 350 miles of each store.
Coke and Budlight - Drink Suppliers
Mark Crumpacker Seqence, LLC - Marketing
Loomstate- Supplies Chipotle with 100% organic clothing
Additional revenue because it is a new outlet for their products
Would now team up with a grocery store franchise
Offer customers the same Chipotle they know and love in a new venue
Can now be advertised through the grocery store
Facebook, website, Twitter, Youtube
Universities, radio, billboards, store cups, bags, & signs/displays
Facebook promotes twitter and Youtube and other networks through its channel
Channels are all integrated with customer’s routines by being in popular/ convenient places which many people are exposed to everyday.
Radio, promotional events & advertisement promote facebook, which is 24/7
Chipotle’s current customers would be willing to pay for a $15 combo meal:
Green consumers, health-aware consumers, local industries, and others
Burrito, tacos, quesadillas, burrito bowls, quasoritos, Chips, guacamole, kid’s meals, and salad.
vs. the individual items they currently pay for separately:
Credit, debit, cash, coupons, or online with a credit or debit card.
Scanable barcode on their phone for ease and convenience.
Burrito, chips and salsa, and a drink
Chipotle portrays itself as value driven for the consumer but is cost driven becasue:
Most expensive Key Resources
Avacados & Employees
Lean cost structure
Low pricing of goods
Extensive outsourcing to local farms
Most expensive Key Activities
Maintaining natually raised pigs & chickens
Goal of expanding consumer pool beyond green consumers
Friendly community atmosphere with streamlined service
Simple menu including vegetarian
Close relationship between Chipotle and customers
Value-added sustainable efforts outweigh added costs
Naturally raised food supports environmental consciousness
High quality standards continuously maintained
Food With Integrity
Family Owned Farms
Naturally Raised Meat
Relationship with Customers
Large Party Orders
Phone App where you can order your burrito electronically
Well trained employees
Unique building designs
Quality assurance through local farmers
Fresh healthly food to-go
Build it yourself & Convience
Getting to a new customer
Kits & Price range
Reaching more customers
Monitor portion control