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Social Media for Community Groups (South Queensferry 22nd Feb 2011)

This prezi shows how EDINA's experience of social media have helped us to develop ideas and outreach plans for the AddressingHistory project, a JISC-funded crowd sourcing project aiming to geo-reference historical post office directories of Edinburgh

Nicola Osborne

on 23 August 2011

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Transcript of Social Media for Community Groups (South Queensferry 22nd Feb 2011)

Introduction Using Social Media for Your Group What does a Social Media Officer Do? I advise, train and support EDINA staff, and others, on Social Media and new technologies.

I work with my colleagues to ensure we....
Communicate with (and listen to) our audiences in the online spaces they already use and like.
Are consistent, strategic and engaging in our use of social media tools.
Embed Web 2.0 approaches and functionality into our projects and services when appropriate http://delicious.com/nkl.osborne/SocMedRole JISC National Data Centre based at the University of Edinburgh.
We run services including the Statistical Accounts of Scotland online service, Digimap, SUNCAT, UNLOCK, Jorum.
We work on Projects like Walking Through Time, PEPRS, Open Access Repository Junction.
Our users and community include learners and researchers of all types, both in academia and in the wider community Project to create a crowd-sourcing tool for creating georeferences for historical Post Office Directories (PODs) & Maps.
The tool covers 3 PODs: 1784-5; 1865; 1905-6.
One of the key goals was to involve the community (esp. local historian and genealogy groups) in the resources.
Working with related projects and collections such as Visualising Urban Geography, Whose Town?, Edinburgh Room, Capital Collections etc. Image Credits Pink Sherbert Photography/Sharon Pruitt (http://www.flickr.com/photos/pinksherbet/)
pareeerica/ParÈe (http://www.flickr.com/people/8078381@N03/)
perfect jewels/Nora (http://www.flickr.com/photos/perfectjewels/)
Brewbooks/J Brew [http://www.flickr.com/photos/brewbooks/)
Muffet/Liz West (http://www.flickr.com/photos/calliope/)
Gorupka/Katja Gorup (http://www.flickr.com/photos/gorupka/)
frodobabbs/Jeff Babbitt (http://www.flickr.com/photos/36041246@N00/)
paige_eliz (http://www.flickr.com/people/paige_eliz/) Some things we've learned in this project...

Social Media should fit in with the wider goals of a project and be genuinely useful to you and your users.
You should try to be proactive & timely about what you post - it can take a while to maintain!
All presences should be branded and updated consistently and have real personality.
If you are transparant and open it's easier to get your project written about by other bloggers, press, etc.
Should be complimented with traditional publicity & communication. Contact Me:


Try out AddressingHistory here:

Get in Contact with the project:
addressing.history@ed.ac.uk Questions? Comments? Social Media for
Community Projects Nicola Osborne
Social Media Officer at Edina What is EDINA? http://edina.ac.uk/ What is Social Media? Social Media or Web 2.0 (O'Reilly 2005) is about tools for creating, contributing, commenting, participation... Tools like... Twitter Blogs Facebook YouTube Gowalla, Foursquare, etc Quora, Q&A & crowd knowledge tools I have also been volunteering as a surgeon for the Edinbuzz surgeries - more on these here:
http://www.edinbuzz.net/social-media-surgeries-edinburgh Example: AddressingHisory Stuart Macdonald
Project Manager Nicola Osborne
Project Officer Joe Vernon
Software Engineer Project Team Project Partners A JISC-funded 6 month rapid innovation project (from April - September 2010). AddressingHistory looks like this When we started the project we:

Looked for relevant community groups, local history websites, blogs... we looked at where they hang out online and contacted many by email to build connections.
Set up a blog to discuss and share progress on the project and related information.
Asked key enthusiast bloggers to write guest posts for us on relevant topics.
Slowly built up additional social media presences that were relevant to our audience: Facebook, Twitter, and, later, YouTube. The blog links to all of our social media presences. We held a launch event on 17th November 2011 and blogged and videoed. We also launched high resolution images (for the press & bloggers), and html badges and videos about the project on the same day. We also videoed and blogged the event. Why are these tools useful for community groups? They can help you engage community members, stakeholders, and similar communities.
Funding bodies, councils, policy makers, community leaders, MSPs and MPs use these spaces and look in them for opinion and activity in their area.
They can help you measure the impact of your group or of your projects.
People share interesting news and events in these spaces with friends who may not be directly engaged in your group.
The media uses social media to find new stories.
They are public trusted spaces and allow you to be transparant and accountable. Where do you start? What you want to use your web presence(s) for - does your current website/blog/mailing list etc. do this already?
What do you want your community to do or create online through these tools?
Where your audience hang out online? Are they on Facebook? Twitter? LinkedIn? YouTube? You could ask some people in your community or look for the types of sites similar groups use well. Don't take on too much all at once - try one or two tools that you have a specific use for, are comfortable using, and that someone will keep up-to-date.
Let your community/audience know where to find you and help them learn how to comment/participate. Try to develop some "ambassadors" - people who are supportive and will help you spread the word about your group to their readers, groups, etc. There are loads of useful resources and tools:
Use Google Analytics to track your traffic - really useful!
Use bit.ly to shorten URLs in blog posts, tweets, posters etc - you can track these too.
Facebook Insights provides great info on who is using your Facebook Page(s)
RSS feeds (from Google Blog, Bing, Twitter, and YouTube searches, etc.) help you listen to comments
TwapperKeeper, Tweetbeep, Hootsuite, Brizzly, TweetAlarm & FutureTweets are all useful for Twitter tracking.
Free talks, EdinBuzz social media surgeries, Edinburgh Beltane workshops, Twestival, MeetUps, New Media Breakfasts and similar events can all be really useful - have a search for events in Edinburgh or look at sites like 38Minutes or StartUpCafe. wikis podcasts see also EDINA Social Media Guidelines:
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