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Alliance Francais-KCI - Aug 2018 - FINAL

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by

Paul Koreen

on 21 August 2018

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Transcript of Alliance Francais-KCI - Aug 2018 - FINAL

Ç
It Begins with Bonjour.
A Conversation with the Alliance Française de Vancouver
August 22, 2018
[1]
VIEW FROM THE DONOR

[2]
CAMPAIGNS
TODAY

[3]
A CAMPAIGN STRATEGY FOR ALLIANCE FRANCAIS
[1 VIEW FROM THE DONOR]
Donors are...
ALLIANCE FRANÇAISE
DELIBERATE
Donors' GIFTS are...
Donors WANT TO BE SEEN AS...
Donors are...
It is now about
ISSUES
not organizations;

DISCERNING
Donors classifying projects in 2 categories:
NICE TO HAVE
and
NEED TO HAVE
;

YOUR TOUGH QUESTIONS
:
Why do we matter? How will we make a difference in society? How will this project make a difference?
Donors are...
DEMANDING
Bigger campaigns
EQUALS
bigger gifts
EQUALS
more demand for detailed information;
Your case must still answer
WHY?WHAT?
and
SO WHAT?
But now also
HOW?

BIGGER, FEWER, LONGER
Previously donors gave to organizations whose
MISSION THEY SUPPORTED
;
Now they give to organizations that
SUPPORT THEIR PERSONAL MISSION
INSIDERS
Our 'donors are partners' is
EASY TO SAY
but less easy to do;
Offering major gift donors
UNIQUE AND MEANINGFUL
ways to engage is paramount

Key questions and considerations for Alliance Française:
[2 CAMPAIGNS TODAY]
The many stages of a campaign
ALLIANCE FRANÇAISE
Building the campaign plan
Campaigns have multiple targets
Key campaign success factors
Develop a unique campaign strategy...
Alliance Française's campaign will be unique
[3 CAMPAIGN STRATEGY]
[2 CAMPAIGNS TODAY]
ALLIANCE FRANÇAISE
[2 CAMPAIGNS TODAY]
ALLIANCE FRANÇAISE
[2 CAMPAIGNS TODAY]
ALLIANCE FRANÇAISE
[3 CAMPAIGN STRATEGY]
ALLIANCE FRANÇAISE
Can and how will transformational gifts be secured for this $3 million capital campaign?
What key messages about Alliance Française and its plans will resonate the strongest?
How do we build a prospect base and nourish a pipeline to support a $3 million campaign?
What is a creative, thoughtful, distinctive engagement strategy for potential donors?
How should key volunteers be strategically engaged?

ALLIANCE FRANÇAISE
[1 VIEW FROM THE DONOR]
ALLIANCE FRANÇAISE
[1 VIEW FROM THE DONOR]
ALLIANCE FRANÇAISE
[1 VIEW FROM THE DONOR]
ALLIANCE FRANÇAISE
[1 VIEW FROM THE DONOR]
ALLIANCE FRANÇAISE
[1 VIEW FROM THE DONOR]
ALLIANCE FRANÇAISE
It will be about...
Reframing perceptions of AF.
Making the case a 'need to have.'
Building the prospect pipeline.
Leveraging relationships.
Hitting the ground running.
...craft a compelling case for support...
[3 CAMPAIGN STRATEGY]
ALLIANCE FRANÇAISE
...and implement a winning campaign...
[3 CAMPAIGN STRATEGY]
ALLIANCE FRANÇAISE

[4]
WHY KCI?
Leverage KCI's experience...
[4 WHY KCI?]
ALLIANCE FRANÇAISE
...and senior consulting resources...
[4 WHY KCI?]
ALLIANCE FRANÇAISE
...to turn vision into reality.
[3 WHY KCI?]
ALLIANCE FRANÇAISE
...focused on the 'critical few' metrics.
[3 CAMPAIGN STRATEGY]
ALLIANCE FRANÇAISE
Full transcript