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SNICKERS

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by

mhaiya mellodie

on 26 September 2016

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Transcript of SNICKERS

different snickers products!
This was one of the first snickers commercials made.
In 1930,
Mars intoduced SNICKERS.
newest marketing strategy
The campaign they used was a very good idea is caught alot of poeple attention, and with the catch phrase it would stay in your mind. When you would hear it you would always know its snickers!!!!
Snickers history
Snickers got its name from the Mars familys favorite horse.
Mars and Snickers come from the same company.
snickers has created different forms of snickers products and different flavors, by doing this it increases their marketing sales by having more variety and selection.
marketing
Snickers is targeting the majority of the population
Snickers is a brand name chocolate bar made by the American company Mars, Incorporated. Consisting of nougat topped with caramel and peanuts, enrobed in milk chocolate,Snickers has annual global sales of $2 billion.
1970 – 1973: Snickers Munch
1990 – present: Snickers Ice Cream bar
1996 – 2011: Snickers Ice Cream cone
2001 – present: Snickers Cruncher bar
2002 – 2009: Snickers almond bar
2002 – 2008: Cookies & Snickers
2004 – present: Snickers Marathon energy bars
2006 – present: Snickers Duo
2006 – 2009, 2014 - present: Snickers Xtreme
2007 – 2010: Snickers Dark

sinkers original marketing strategy
Using popular icons for their commercials and also promoting world wide events that everyone loves such as the Superbowl.
Some of the popular icons the use are:
Betty white
Marilyn Monroe:
Robin williams:
when snickers created these new commercials it was effective and did increase their marketing sales.
According to the 2011 Effie awards in the first three months of the campaign snickers saw global growth in the united states alone and sales volume increased by8% and single sales rose by 13.4%
By: Tina Borbely and
Mhaiya Naharnie
Full transcript