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The Art of Persuasion_Honors

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Brenda Mair

on 5 March 2018

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Transcript of The Art of Persuasion_Honors

Rhetoric
Logos
Pathos
Pathos = the use of emotion to persuade
can evoke positive emotions (happiness, humor) or negative emotions (pain, anger, pity, guilt)
pathos is related to the words "pathetic," "empathy," and "sympathy."
Examples:
There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.
You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?
They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed.
Ethos
Ethos = the use of morality, credibility, integrity, and/or authority.
appeal to moral sense--the idea that the author or idea is "right" because they are the expert on "right" or "wrong"
Ethos is related to the English word "ethics" and refers to the trustworthiness of the speaker/writer.
Examples
Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.
Our product is made from 100% recycled material, so you will not harm the environment by using it.
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
In Advertising
In Advertising
In Advertisement
Persuasion Is Part of Life
From the moment you wake up, you are given several chances every day to convince people to do something for you or your way. List 3 such chances you have had today.
Persuasion Brainstorm
Imagine that you want your parents to get a car when you turn 16. What reasons can you think of to persuade them to get you the car?
Pathos
Logos
Ethos
Logos = the use of logic or reason to persuade
usually demonstrated with statistics, facts, and data
the Greek work "logos" is the basis for the English word "logic."
Examples
Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut.
More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.
"You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging? That’s plain nonsense."
Now, come up with an ethos argument for your car.
Now, come up with a pathos argument for your car.
Now, come up with a logos argument for your car.
The Art of Persuasion
Rhetoric Evaluation
Full transcript