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Case Study: Pizza Hut

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by

Abhinay Madadi

on 7 December 2012

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Transcript of Case Study: Pizza Hut

Pizza Hut's Website Pizza Hut is the largest pizza chain and
is owned by Yum! Foods

The Website is designed with its logo
and available products and promotions Pizza Hut Interaction and Integration With games, incentives,
and user-friendly navigation,
the idea is to keep people
on their website for as long
as possible. Being the Best With locations all over the world, their locations and websites, cater to current market trends in the host country.

Pizza Hut envisions the online aspect will surpass the $1 billion mark.

Focus is on increasing trust=more sales

Website Features Given saved location, the nearest pizza huts are provided with available coupons

Pre-Order Option

Option to select order as favorite
teamed up with imc2 to plan strategy that focused on redesign on web site and customer engagement strategies


Convenience = Loyalty Plan of Action
Teamed up with imc2 to plan strategy that focused on redesign on web site and customer engagement strategies

Convenience = Loyalty

Creating trends like Pizza Hut
Perfume and Cologne Plan of Action
redesign website to look cleaner, simpler, but still include all important information:
menu
locations
nutritional facts
deals/coupons

Notice the big
"Order now" Website Redesign
Facebook
desktop widget
mobile ordering (WAP site and text ordering)
iPhone application Multiple Ways to Order Ranked number one in web site traffic and search volume for pizza category
achieves most traffic per online dollar spent
on track to become one of top 35 internet retailers
iPhone app had more than 100,000 downloads in first two weeks after release Performance Meaurement
Full transcript