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Untitled Prezi

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by

Sam Gill

on 5 June 2014

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Transcript of Untitled Prezi

THE DIAMOND INDUSTRY
Introduction
My ISP topic is the diamond industry.Today I will be talking about the diamond wars and conflict diamonds. Some questions that will be answered are: What is a diamond?; What is the diamond industry?; What are diamonds used for?; How are diamonds advertised?; Why are diamonds so valuable?;
What is the bad side of the diamond industry; Where are the diamond wars?; How can we put an end to conflict diamonds?
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About The Diamond Industry
The diamond industry is the mining, processing and marketing of diamonds. Ten million people around the world work in the Diamond Industry in many types of roles from mining to retail. The company DeBeers, controls most of the production and trade in diamonds. DeBeers is based in Johannesburg, South Africa and London, England.
What Is A diamond?
The hardest and strongest natural substance known to humans.
Made of compressed carbon.
Can come in many different colours including white, black, pink and blue.
How Diamonds Are Advertised
-TV commercials
-radio commercials
-Hollywood movies
-magazines
-billboards
Here are some examples of the ways diamonds can be advertised:
DeBeers is the most successful company in advertising diamonds.
Why Diamonds Are So Valuable
Diamonds shouldn't be valuable. All they are is compressed carbon. Diamonds are valuable because companies are good at advertising them, they are rare and people like shiny objects. To determine how valuable a diamond is, jewelers use the 4 C's: clarity, colour, cut and carat
The Kimberly Process
The Kimberly Process is an organization that prevents the trade of rough conflict diamonds.The Kimberley Process started when African states that produce diamonds met in Kimberley, South Africa, in May 2000, to discuss ways to stop the trade in conflict diamonds. As of 2012, the Kimberly Process members account for 99.8 % of the global production of rough diamonds, so only 0.2 % of rough diamonds can be conflict diamonds.
The Diamond Wars
The Revolutionary United Front (RUF), was a group of rebels against the government in Sierra Leone.

The RUF is composed almost entirely of drugged teenagers who torture, execute and amputate to get people to work in diamond fields. They use diamonds to sell for guns and retirement.

Before the movie “Blood Diamond”, people who wore these diamonds probably hadn’t heard of Sierra Leone, or the RUF wars where people paid for this luxury with their own hands. The diamond wars have been mostly in Sierra Leone.
Were Diamonds Always Valuable?
The diamond industry is 2,500 years old. Before the 15th century, only royal people owned diamonds. More diamonds were mined but there were only so many kings and queens, so they became available to regular people.
What Are Diamonds Used For?
Diamonds are mostly used for jewelry or decoration. Sometimes they are used for drilling or cutting because they are very strong and only a laser or a diamond can cut an other diamond.
Advertising Examples
DeBeers diamond ads are said to be the most successful in history. 3 years after DeBeers’ most famous ad, “a diamond is forever” in 1947, 80% of Americans getting married became engaged with a diamond ring.Their millennium campaign, “show her you’ll love her for the next thousand years”, increased sales of diamonds by 44% in the 1st half of the year 2000 compared to the same time the previous year.

The Kimberly process has been successful in eliminating most of the rough conflict diamonds, but they do not have control over polished diamonds which are the ones we see in jewelry stores.
Make sure that the diamonds you buy are from a reputable jeweler and questions you have about the diamonds can be answered.
Ask where the diamonds came from and if they have a certificate to prove that they aren’t conflict diamonds.
Beware of purchasing diamonds in other countries if you don’t know where they came from. Consider costume jewelry instead of expensive gems.
How Can We Put An End To Conflict Diamonds?
True or False?
RUF stands for Revolutionary United Front
The 5 C's help determine how much a diamond is worth.
The Kimberly Process helps smuggle diamonds into different countries
Diamonds aren't made of carbon
Multiple Choice
The 4 C's are:

A) clarity, chop, colour, carrots
B) capacity, cut, colour, carat
C) clarity, cut, colour, carat
D)carbon, crystals, cats, cardinals
Diamonds are most commonly used for:

A) jewelry and decoration
B) cutting other diamonds
C) making chemical reactions
D) magnifying things
The process that has been successful in eliminating 99.8% of rough diamonds is called:

A) Diamond Polishers
B) the Kimberly Process
C) the Victoria Process
D) Louis Perron's Diamond Processing
The company that has had the most successful advertising campaign of all time is called:

A) Charm Diamond Center
B) Mappins
C) Spence Diamonds
D) DeBeers
The 4 C's
Carat: Carats are a measurement of mass. The more a diamond weighs, the more it costs.
The Dark Side Of Diamonds
- People have died in parts of the world because of the large demand for diamonds.
- People have been taken from their families and forced to work in the diamond fields.
- Children were forced to take drugs and murder people.
Conflict Diamonds Exposed
Global witness was the first organization to realize the link between diamonds and conflict. They produced a report in 1998 called "Rough Diamonds" that gained the attention of the United Nations (U.N.).

The U.N. is an international organization composed of most of the countries of the world. It was founded in 1945 to promote peace, security, and economic development.

Amnesty International is a non-government organization that does research and organizes activity to prevent abuse of human rights and to demand justice for people whose rights have been violated.
Clarity: Clarity is how clear a diamond is. the more you can see through it, the more valuable it is.
Colour: For white diamonds the best diamond would be colourless. But there are some other coloured diamonds that are more valuable than white diamonds like black or pink.
Cut: The shape and proportions of the diamond.
Jewelers lend diamond jewelry to Hollywood actors/actresses to wear to public events like the Oscars. People watching them want to buy the same jewelry. Gwyneth Paltrow wore a diamond necklace worth $160,000 to accept her best actress award in 1998. Afterward, her father bought the original necklace and the jeweler sold 25 more for $175,000 each.
Pre Test
1) Why are diamonds an issue?

2) Are all diamonds white?

3) What month has the diamond as its birthstone?

4) Is it possible to break a diamond by dropping it?

5) How many people work in the diamond industry - 1 million, 10 million or 25 million?

6) In what continent are most of the diamond wars fought?

7) What makes one diamond more valuable than another diamond?

8) What is a diamond made of?

9) What is the Kimberly Process?

10) What is the most famous advertising slogan of all time?
Why I chose this topic.
- I have always liked learning about gems

- My birthstone is the diamond (I was born in April)

- My parents let me watch the movie Blood Diamond even though it is violent because it helped me with my project

- My first two choices of topics were taken by other people
Most conflict diamonds have come from Africa.

Many countries in Africa are corrupt and there are civil wars against the government.

Ever since diamonds were discovered in Sierra Leone, people have been mining some of the most valuable diamonds in the world.

The Diamond wars have been mostly in Sierra Leone, Angola and The Ivory Coast.
Where Are The Diamond Wars?
Full transcript