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Valassis V17 - 3.8.17

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Transcript of Valassis V17 - 3.8.17

Accelerated
the
growth
and
success

with leadership
Collaborate
You must
Today, we have a successful
For every
dollar
a client
spends with us
,
they are
spending
another
$100

somewhere else.
BevMo!
Gain new customers & reengage lapsed customers

Key take-aways
Enlist teams across Valassis to deliver best solutions for client needs

Data and Analytics
Capabilities
Client campaigns can become exponentially more powerful
Proprietary data to help our clients
succeed
Capitalize

Sales to engage Marketing and other support functions
Showed them the importance of connecting with millennials
Welcome!
National Sales Training Conference
Second Annual
Winning
together
quota
B
2.2
You will drive
our success.
in 2017 & win!
Booths
Vertical Expansion:
Healthcare
Auto
Entertainment
Home Improvement
Valassis International
HC/Scantron:
Cross Sell
Breakouts
Analytics
Integrated
Digital Sales
Targeting
Valassis Apio™
& Analytics
in 2017
Thank
You!

omni-channel approach
2017
& beyond
of the
$100
they are
spending elsewhere
.
We have to capture
more
We are going to
challenger method
ccelerating
ccelerating
ollaboration
ollaboration
ransforming
ransforming
on it
We have to
Valassis Apio
Targeted
customer information
to
grow revenue
Customer
location
&
purchases
Help customers be
more successful
2.5% YOY
11%
8%
Print Products
4X faster
in
2016
than
2014
Digital Momentum
Candyland:
Digital Display
new products
Product Portfolio
RedPlum Retail
RedPlum Connect
VDP
Personalization
Digital Search
Email
Key take-aways
Approach, Keys to
Team Success
Increased budget, executed integrated campaign
Key
Take-Aways
PostNet

Foot traffic
& holiday shipping sales
Approach, Keys to
Team Success
Using new targeting approach & KPI track-ability
Showing value with print & digital results

Approach, Keys to
Team Success
Partnered with MI Analytics to provide sales lift & redemption analytics
Variety Wholesale Placeholder
Variety Wholesale key takeaway Placeholder
Subway Placeholder
Subway Takeaway Placeholder
Tim Horton placeholder
Tim Horton Key takeaway
GNC Placeholder
GNC Takeaway Placeholder
Wayside Furniture
didn’t have analysis or measurement of their spend
Key Take-Aways
Approach &
Results
Who the client’s customers are
Who the client needs to target
American furniture Placeholder
American
furniture
key takeaway

Stanton Optical
Key Takeaway placeholder

Stanton
Optical placeholder

Stanton Optical
Key Takeaway placeholder

Stanton Optical
Key Takeaway placeholder

Mattress firm
placeholder

Mattress firm
Key Takeaway placeholder
with clients
Collaborate
You must
Adstaff placeholder
Adstaff key takeaway
Whole Foods
placeholder
Whole Foods
key takeaway
wayside
placeholder
wayside
key takeaway
Target new segments
2017
Chatbot
First Touch
Primary Care, ER, Urgent Care
Dental, Retail Clinic and Wellness Apps.
Path to
Purchase
15%
55%
$3.5B
Check
Credit Scores
We will continue to experiment
using
advanced technology

Valassis Apio™
Audible Offers
Chatbot
Learning Care Group
Increase
enrollments across
multiple brands

Discussed both print and digital
Tailor your
message
to address
client’s objectives
Thank
You!

=
=
Sustainable Advantage
Intelligent Media Delivery
Print & Digital Campaigns
7%
cross sell
integrated sales
digital
digital
digital
Everything we will
accomplish
will rely on
collaboration.

ively
engage with others
TM
Build your
ion
plans
ivate
on what you
learn here
Consumerism
Spending has
increased
new team resources
new client contacts
challenger methods
leadership
cross selling
2017
exist to help you & you have put it into

ion
New team
member resources
Placeholder
Placeholder
New client contacts
Teach
For Differentiation
Tailor
Take
Control
Of the Sale
Constructive Tension
For Resonance
Challenger Method
Placeholder
Placeholder
Goals
Strengths
Improvement opportunities
Development
needs
You must
with each other
collaborate
We have to
integrate
everything we do.

Print & digital
More
Clients
Performance Management
is an ongoing process
New
integrated campaigns
successful
placeholder
placeholder
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placeholder
2017
Thanks!
Full transcript