Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

House of Fraser - SWOT Analysis

No description
by

Maya Lodge

on 4 January 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of House of Fraser - SWOT Analysis

House of Fraser, Ladieswear - SWOT Analysis
Weaknesses
Concessions sharing floor space

Shoes and Bags on different floors

Price match store such as John Lewis
Strengths
Strong British Heritage

In-house brands like Biba & Linea

Click & Collect

Recognition Reward Card and MasterCard
Threats
Brexit

Negative Economy

Investment into Tandem
Opportunities
SEO for HOF Brands

M-Commerce

Unique to HOF stores


Over 150 years old

Many in-house brands

Great online presence with click & collect

Expansion into the Global community
Full transcript