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House of Fraser - SWOT Analysis

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Maya Lodge

on 4 January 2017

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Transcript of House of Fraser - SWOT Analysis

House of Fraser, Ladieswear - SWOT Analysis
Concessions sharing floor space

Shoes and Bags on different floors

Price match store such as John Lewis
Strong British Heritage

In-house brands like Biba & Linea

Click & Collect

Recognition Reward Card and MasterCard

Negative Economy

Investment into Tandem
SEO for HOF Brands


Unique to HOF stores

Over 150 years old

Many in-house brands

Great online presence with click & collect

Expansion into the Global community
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