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Persuasive Devices - English 1

SPI 3001.5.5 Select the persuasive device (i.e., bandwagon, loaded words, testimonial, namecalling, plain folks, snob appeal, misuse of statistics).
by

Amanda Herron

on 3 February 2011

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Transcript of Persuasive Devices - English 1

SPI 3001.5.5 Select the persuasive device (i.e., bandwagon, loaded words, testimonial, namecalling,
plain folks, snob appeal, misuse of statistics). Persuasive Devices
in Advertising Bandwagon Everyone is doing it, so you should too! Testimonial Get well-known people to endorse the product. Loaded Words Use words to appeal to your emotions. Name Calling Snob Appeal Plain Folks Misuse of Statistics Use statistics, facts or numbers in a biased way to make your product look good. Focus on how bad the other product/candidate is. You can be like these wealthy, well-dressed people! I'm just an ordinary person like you....I promise. Mud-Slinging Say no to tarantula eyes! Those other mascaras clump and gunk! Cover Girl Lash Blast gives you silky, long lashes without the crud of those other brands. AKA Negative Campaigning Named after wagons that carried bands in parades/circuses. “Many eHarmony members find long-term, satisfying relationships that lead to marriage,” said Greg Waldorf, CEO of eHarmony. 236 eHarmony members marry every day in the United States as a result of being matched on eHarmony.
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