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Copy of Copy of Grunig & Hunt (1984) Situational Theory

Critical Question Presentation and Discussion

abe sarmiento

on 30 November 2014

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Transcript of Copy of Copy of Grunig & Hunt (1984) Situational Theory


Grunig & Hunt (1984)
The Situational

What is situational theory
of publics?
Before that, what is public?
Various types of publics proposed by Grunig & Hunt (1984)
Technique Variations Used by
Practitioners to Capture
Interest of Publics
Grunig's 4 model
groups of people who follow
one or more issues closely
Grunig and Hunt (1984)
publics-stakeholders who are facing
issues or problems with an organisation
in which have effects on it via decisions
or vice versa
Situational theory
of publics
examine the process of formation of publics in which the information obtained
can be used to segment for strategies
behavioural effects
4 categories
Latent publics
fail to recognize the problem
they are facing
not aware of the problems
Aware publics
people are aware of the
existence of the problems
Active publics
able to recognize and respond
to the problems as well as
engaging with others
3 variables
Level of Involvement
2 categories
high level involvement
low level involvement
measure the effectiveness of the connection between people and the problems
Problem Recognition
ability to recognize their (publics) relationship with the problem
lead to information seeking
personal ability of the publics to the extent
which they have significant influence
on the problems or issues
active public
aware public
Press Agentry/Publicity Model
one-way communication
persuasion and manipulation
to influence the behavioural factors of publics;
in return acted as the organization desires.
aware publics
Public Information Model
one-way communication
Press releases and other communication techniques (one-way)
to disseminate information
about organization
Two-way asymmetrical model
Two-way communication
Persuasion and manipulation
do not use research method to find out
publics’ opinions on organization
latent publics
Two-way symmetrical model
Two-way communication
communication in negotiating with publics
-solve conflict as well as promote
mutual understanding
active public
Full transcript