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Commonwealth Bank of Australia

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by

Alice Joe

on 20 August 2013

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Transcript of Commonwealth Bank of Australia

Commonwealth Bank of Australia
Inflexibility of Online Systems
Inability to
Cross-Sell
Uninformed
Lack of Elderly Usage
High level of difficulty
BUSS3500 Semester 1
Progress Report 1: Problem Identification
"How does CBA maintain its leadership position in online banking across the Financial Services industry?"
People
Products
Place/
Environment

Promotion
Lack of
Incentive
Disinterested Youth
"Mum & Dad Business"
Underselling of Home Loans
Lack of Incentive
Disruptive
Technologies
Security Problems
Lack of
Innovation
Increasingly
Competitive
Landscape
Lack of Innovation
Lack of
Encryption Tech.

Low Barriers
to Entry
Hackers &
Phishers
Lack of
Expansion
Limited
Global Growth
Negative
Image
"Banks are Evil"
Broad & Confusing
"CAN" Campaign
Undifferentiated
Poor Mobile
Consolidation
"CBA is not able to maintain, or will have difficulty
maintaining its leadership position in online banking"
Thank You!
Fragile
Reputation
Lack of
Data Analytics
Full transcript