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Commonwealth Bank of Australia
Transcript of Commonwealth Bank of Australia
Inflexibility of Online Systems
Lack of Elderly Usage
High level of difficulty
BUSS3500 Semester 1
Progress Report 1: Problem Identification
"How does CBA maintain its leadership position in online banking across the Financial Services industry?"
"Mum & Dad Business"
Underselling of Home Loans
Lack of Incentive
Lack of Innovation
"Banks are Evil"
Broad & Confusing
"CBA is not able to maintain, or will have difficulty
maintaining its leadership position in online banking"