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Junk Food Advertising Bans

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Inquiry Class

on 2 April 2013

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Transcript of Junk Food Advertising Bans

a blast from the past... ...bans on unhealthy behaviours are practical and effective 1980 advertisement ban in Quebec
The result?
Quebec has the lowest childhood obesity rates in the country. Smoke Free Ontario:
displays the feasibility implementing an advertisement restriction policy The Right Solution: Banning Junk Food Advertising Targeted to Children How Can Kids Resist? The future of our children
depends on it Support an Advertising Ban on Junk Food! Children are inundated with junk food advertisements
How can we blame them for craving what they see on TV?
We need to take action to stop advertisements
And stop the spread of childhood obesity Why is an advertising ban the best solution? To fight childhood obesity
and make our kids healthier Both the Liberals and the NDP see the value of this policy Who else supports advertising bans? Majority of the Provincial Government Supports it Christine Elliot, deputy leader of the Progressive Conservatives: "The government should educate kids about eating right, not ban ads and displays of pop and junk food...We in the PC party don't support banning things." France Gelinas, NDP Health Critic: "Ontario should move quickly to join other jurisdictions that have restricted such advertising “Ontario’s doctors have been vocal and strong advocates on the pressing need to fight childhood obesity for several years. In 2005, we recommended restricting advertising junk food to children.” Mark MacLeod, Former President of the OMA “This bill would be a valuable first step to address childhood obesity” Laura Syron, Heart and Stroke Foundation Deb Matthews, Liberal Health Minister: “This is not a nice-to-do; this is a must do” Liberals: 53, NDP: 18, Conservatives: 36
Liberals + NDPs = Majority Vote in Favour “The evidence has only gotten stronger that young children are not able to cognitively defend against persuasion attempts by advertisers” There are opposing groups.... ....but those who will sway the government Are on our side! “The evidence has only gotten stronger that young children are not able to cognitively defend against persuasion attempts by advertisers” Doris Grinspun, Registered Nurses’ Association of Ontario References
A Legal History of Smoking in Canada. CBC News Health [Internet]. 2012 Nov 19 [Cited 2013 March 19]. Available From: http://www.cbc.ca/news/health/story/2011/07/29/f-smoking-laws-timeline.html

Babbage M. Report urges Ontario to ban junk food ads to kids under 12. The Canadian Press: News. 2013 Mar 4.

Consumer Protection Act, R.S.O. 2002 [statute on the Internet]. c2002 [cited 2013 Mar 20]. Available from: http://www.e-laws.gov.on.ca/html/statutes/english/elaws_statutes_91r18_e.htm.

Dhar T, Baylis K. Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience. Journal of Marketing Research 2011 2011;48(5):03/28-799 - 813.

Ferguson R. Ban Marketing of Junk Food to Kids Under 12, Report Recommends. The Toronto Star [Internet]. 2013 March 4 [cited 2013 March 19]. Available from: http://www.thestar.com/news/queenspark/2013/03/04/ban_marketing_of_junk_food_to_kids_under_12_report_recommends.html

Lavis J. Government structure [unpublished lecture notes]. McMaster University; notes provided at lecture given 2013 Jan 17.

Legislative Assembly of Ontario. Bill 175, Consumer Protection Amendment Act [homepage on the Internet]. c2011 [cited 2013 Mar 20]. Available from: http://www.ontla.on.ca/web/bills/bills_detail.do?locale=en&Intranet=&BillID=2477.

McCleod M. Statement on Banning Junk Food ads for Kids: Ontario's Doctors. Ontario Medical Association [Internet]. 31 March 2012. [Cited 2013 March 19]. Available From: https://www.oma.org/Mediaroom/PressReleases/Pages/BanningJunkFoodAdsforKids.aspx

McDonald’s Marvel Superhero Toys Commercial [television broadcast]. Global TV; 1996.

MPP Rosario Marchese Introduces Bill Banning Junk Food Ads Targeting Kids. New Democrats [Internet]. 2011 March 31 [Cited 2013 March 19]. Available From: http://ontariondp.com/en/mpp-rosario-marchese-introduces-bill-banning-junk-food-ads-targeting-kids

Raine, Kim D., et al. "Restricting marketing to children: Consensus on policy interventions to address obesity." Journal of public health policy (2013).

Rainea K, Lobsteinb T, Landonc J, Kent M, Pellerine S, Caulfieldf T, et al. Restricting marketing to children: Consensus on policy interventions to address obesity. J Public Health Policy advance online publication 2013 02/28, 2013:03/18.

Schmidt S. Canadians back ban on junk food ads targeting kids: Survey. Global News: Canada. 2013 Jan 10.

Smoke-Free Ontario Legislation. 2011; Available at: http://www.mhp.gov.on.ca/en/smoke-free/legislation/default.asp. Accessed 03/18, 2013.

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