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2017 09 Maersk Oil

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Sputnik5 by Innovation Lab

on 29 October 2018

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Transcript of 2017 09 Maersk Oil

#OFFICE DESIGN
#OPEN SPACES
#KNOWLEDGE SHARING + INSIGHTS
#TOOLS & GEAR
#SOCIAL INTERACTION
#NEW WAYS OF WORKING

Regardless of whether it´s a classroom or a billion-dollar company, space is something to think of as an instrument for innovation and collaboration.

David Kelley, founder IDEO & Stanford d.school
Make space!
12 months:
Talent attraction
after space design:
+ 300% applicants
-GENSLER
FARVEL TIL DEN INDUSTRIELLE VERDEN
"Everything that can be invented, has been invented"

Charles H Duell, US Patent Office Commisioner, 1899
"
...er internet helt uden kommerciel betydning.
"
3 krav til den nye organisation
-
Agilitet
--> evnen til at tilgå ressourcer ad hoc og decentralt at omsætte brugerbehov til løsninger
-
Åbenhed
--> evnen til at indgå partnerskaber og agere frit ift. omverdenen
-
Skalerbarhed
--> evnen til at accelerere organisationen når værdien er bevist
Tele-produkter: fra 19 år til 19 måneder
Quirky kan gøre det på 29 dage
Er I klar?
Traditionelle organisationer er designet til forudsigelighed og lav omsætningshastighed
Definition
Den Digitale Org arbejder strategisk med indsatsområderne for den nye virkelighed

Tjeklisten:
AGIL
ÅBEN
SKALERBARHED
HVORFOR DIGITAL ORG?
"Der er et stigende behov for indsigt i de nye krav til vores organisationer og guidelines til navigation i den nye virkelighed"
Erfaringer
Research
http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/
Insights
“Unicorn Club” (by our definition, U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors)
TECHCRUNCH, 2013
DIGITAL ORG
“The best way to harness human talent is through full-time, exclusive employment relationships where people are paid for the amount of time they spend at a common location.

They should be organized in stable hierarchies where they are evaluated primarily through the judgment of their superiors, and what and how they do their jobs is prescribed.”
Michael Chui, Senior Fellow with McKinsey
John Seely Brown, co-chairman of the Deloitte Center for the Edge.
"Før varede faglighed 30 år. I dag er det nærmere 5 år"
now
next
specialist
steady
top-down



generalist
agility
autonomy
FROM: THE INDUSTRIAL MIND-SET
“The best way to harness human talent is through full-time, exclusive employment relationships where people are paid for the amount of time they spend at a common location.

They should be organized in stable hierarchies where they are evaluated primarily through the judgment of their superiors, and what and how they do their jobs is prescribed.”
Michael Chui, Senior Fellow with McKinsey
John Seely Brown, co-chairman of the Deloitte Center for the Edge.
"Før varede faglighed 30 år. I dag er det nærmere 5 år"
now
next
faglighed
ansættelse
fastholdelse
specialisering



fleksibilitet
agilitet
autonomitet
generalisering
FØR:
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
FREEDOM TO CHOOSE
SHOWCASE YOUR WORK
:)
....IN LESS THAN 9 HOURS
HACK THE INNOVATION HUB
Catherine Bracy
Hacker, community manager
Code for America
"Hacking is really just any amateur innovation on an existing system, and it is a deeply democratic activity."
Hackathon:
"FROM IDEA TO PROTOTYPE IN
LESS THAN 48 HOURS"
vs
doing beats talking

data beats opinions

simplicity beats features

commitments beats committees


7 MINUTES PER TEAM
CHECK-IN'S
STATUS & SHARING
ASK FOR HELP OR RESOURCES

DISCLAIMER
YOU ARE THE EXPERTS!

WELCOME NEW PEOPLE AND IDEAS

PROGRESS OVER PROCESS

DOING BEATS TALKING

EVERYBODY CAN CONTRIBUTE...
BUT IT'S YOUR RESPONSIBILITY

WE CAN ACHIEVE AMAZING THINGS!
PRINCIPLES
LAW OF TWO FEET
HELP EACH OTHER
HAVE FUN!
STAY ENERGIZED
BUILD STUFF - EXPERIMENT
RECHARGE AS NEEDED
USE THE ROOM
VISUALIZE YOUR WORK
STAY CONFIDENT :)
TEAM 1
TEAM 2
TEAMWORK IS KEY
Lab Agent,
Day 2
developer
ninja
.net
business developer
IOT
data analyst
who do you need on the team to succeed?
what motivates you?

which idea/problem do you find most intriguing?
name
DAY 2
DAY 1
"WE GOT THIS!"
"OH NO..."
"AMAZING!"
SCOPING
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING

= (WORKING) DEMO
CHALLENGE
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING
= (WORKING) DEMO
SCOPING
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING
= (WORKING) DEMO
+15%
DAY 3
"work expands so as to fill the time available for its completion"
svagheder->muligheder
optimering =
det yderste potentiale
stjæler data
cracker websites
udnytter identiteter
VS
TESLA: open IPR and "Software mindset"
BE OPEN TO PEOPLE AND IDEAS

PROGRESS OVER PROCESS.

BUILDING BEATS TALKING (IDEAS ARE CHEAP! )

EVERYBODY CAN CONTRIBUTE

COMPETE TO WIN

1 DEADLINE
SF Open Gov
Public-
Hackathon
Cancer
-
Hackathon
ubrugt data
& brugerdrevne løsninger
Urban planning-
Hackathon
Executive-
Hackathon
KICK-OFF
INSPIRATION
+
BRAINSTORM

PRETOTYPING
PITCH IDEAS
DEVELOP, BUILD & PITCH IDEAS FOR THE NEW INNOVATION HUB
WHAT CAN WE LEARN FROM
THE WORLD'S MOST INNOVATIVE COMPANIES
Aligning strategy with
the physical environment
AirBnB: User- and product insights available for all
Pixar: Telling stories about what we are doing
Google: Hands-on Innovation
AoL: Designing a knowledge flow

Value-centric office
INNOVATION DNA + KNOWLEDGE FLOW
Collaboration & openness
Mean while @ Yahoo! 50% of office space is lounge area
Entrepreneurs: Welcome!
- free office space
- all access to Aol. knowledge
- tech knowledge inside/outside Aol. scope
= knowledge upgrade, entrepreneur spirit & new network
Design the knowledge flow
New HQ by BIG & Thomas Heatherwick
Cafe areas open for outsiders
"Focus on the user and all else will follow"

Hackathons:
Let the user focus on you - and have them create
your products.
....Chairs bolted in the floor
“what you know depends a lot on who you know which depends a lot on what you know which depends a lot on who you know”
"creativity is just connecting things"
Known for creative facilities
Knowledge sharing:
digital references & worst ever ideas
Forbes article on Serendipity
Experiencing the product
Serendipity "lucky coincidences"
Steve Jobs
Management philosophy visible around the office
Pixar
Live the product...
Learn so much from the HQ alone
Talent attraction
Gear up - and make stuff...
GOOGLE GARAGE:
ENABLING BOTTOM-UP PASSION-DRIVEN INNOVATION
A MAKER/HACKER-SPACE DRIVEN BY EMPLOYEES
DESIGN FOR WORK @ IDEO
EMPLOYEE-2-EMPLOYEE SKILL DEVELOPMENT
FLEX ROOMS = PROJECT TEAM DESIGN SPACES
"We learned that IT-support was the department with most traffic - so we placed them in the middle of the office"
"Cooking is one of the most social things humans can do.
So of course we have a kitchen in the middle of our office"
THE USER JOURNEY: CLEARLY COMMUNICATING HW AND WHEN YOU CREATE VALUE
ARTIFACTS & STORYTELLING
FOUNDER'S COUCH
OUR COLLABORATION
SOCIAL SPACES
IDEO
GOOGLE
SPOTIFY
OUR KNOWLEDGE SHARING / EVENTS

BEER DEMO'S
HACAKATHONS
OUR EXTERNAL INSPIRATION
AIRBNB
SCALEPOINT
RADAR

use excisting infrastruc

What kind of insights do you need?

OUR COLLABORATION WITH EXTERNAL PARTNERS AND STARTUPS
CAMP.IO
PLUG N PLAY
GRUNDERHUSET SR BANK
STIBO
OUR WORK AND PROCESSES
AIM
CREATIVE SPACE
Radical openness
Mean while @ Yahoo! 50% af kontoret er loungeområder
GOOGLE: STOLENE ER BOLTET FAST
"creativity is just connecting things"
Steve Jobs
✳✱*
Planting new ideas
Who: Michael B Johnson, R&D at Pixar

What: Friday talks on everything -
but animation

Why: Building T-shaped thinkers
Concept development
Who: David E Weekly, Head of Rapid
Roll out Lab, Google

What: How far can you zoom out on your
challenge?

Why: Thinking outside-in without
boundaries
Designing creative
collaboration
Who: Mamie Rheingold, frm head of Innovation Programs at Google

What: Beer´s & demos (70%)

Why: Encouraging early collaboration
Use friction
Who: Jeff Bezos, CEO Amazon

What: Ideas are default approved or management has to declare why in 2 pages

Why: To make sure all ideas get the chance needed
Create innovation KPI´s
Who: Joseph Tripodi, fmr. CMO, Coca Cola

What: Marketing budgets:
70%: known
20%: innovation from the 70%
10%: never tried before

Why: You get what you measure - a focus on innovation and brand new ways
INNOVATION MANAGEMENT "HACKS"
Digestion: HVILKE HACKS ER RELEVANTE FOR DIG?
2-PIZZA RULE:
TEAMS MÅ IKKE VÆRE STØRRE END:
Kilde: IDEO og Standford University
"Listeners are Better Innovators"
Tim Brown, IDEO
empati
indlevelse
kreativitet
nysgerrighed
rationalitet
Design Thinking principper Innovation
begynd ved begyndelsen...
Hav mennesket i fokus...
Prøv tidligt og ofte...
Søg hjælp og inspiration udefra..
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO
IDEATION & DESIGN THINKING
WHY?
Er I kunde-centreret?
"indrettet efter det vi gør"
kunden i centrum
"sandhedens øjeblik"
Take pictures, video and notes...
But stay invisible
to the user
Undersøg extremer: hvad kan vi lære af processen?
Undersøg extremer: hvad kan vi lære af teknologien?
Tydeliggør alle findings og brugerindsigter
Catherine Bracy
Hacker, community manager
Code for America
"Hacking is really just any amateur innovation on an existing system, and it is a deeply democratic activity."
svagheder->muligheder
optimering =
det yderste potentiale
stjæler data
cracker websites
udnytter identiteter
VS
Mamie Rheingold, Innovation Program Manager at Google
48 hour hackathon
= 32 prototypes,
15 new business models,
1 patent
Hackathon
HACKING
FROM IDEA TO PROTOTYPE IN <48 HOURS
@ google, facebook, Yahoo etc.
RESULTS:

50% more registrations

Happy users, easier implementation
Decor-
Hackathon
"Surprise"-
Hackathon
SF Open Gov
Public-
Hackathon
Cancer
-
Hackathon
ubrugt data
& brugerdrevne løsninger
Urban planning-
Hackathon
Executive-
Hackathon
100 personer
11 timer
....i et fly
300m2 indrettet for under 20.000 KR
Hack the Future ~ Grenå Tekniske Skole
Hacking & Innovation Lab
eller...
I kan invitere "hackerne" indenfor
TESLA is a Platform and Software Company
Agile Innovation @ Dong Energy
Problem
Inspiration
Ideas
Pretotyping/MVP:
SnapChat
User Test
Development
HACKATHONS: MAERSK & ARLA
$1000-Credit card
Instructions
Tools
Coffee & Sugar :)
ADOBE KICKBOX:

https://kickbox.adobe.com/workshop/kickbox/
We’re a team, not a family (like a pro sports team) but still different: the more talent we have, the more we can accomplish

The “keeper test” managers use: which of my people, if they told me they were leaving for a similar job at a peer company, would I fight hard to keep?

We hire only talented “Stars” and make them loyal

Hard work - not relevant: we care about accomplishing great work, but not how many hours you spend working or are at the office

We don’t have an 9-17 workday policy, so we don’t need a vacation policy = people can have as much vacation they want, and leaders set good examples
randers
it/digital tools
Neoteni*
*retention of immature characteristics into adulthood
We are physically and mentally designed to play all our lives, but most of us stop when we are teenagers.
"The creative problem-solvers of the future perform minds-in & hands-on play...and keep doing it."
Frank Wilson & Nate Johnson, created NASA training
Play, in its purest form, has no purpose, but is extremely important for:
- Survival (Humans are the most neotenous of all creatures and we are therefore the most adaptable)
- Establishing trust (testing the boundaries)
- Curiosity, fantasy & discovery in FailSafe environments
6X organisational complexity
+100 messages/day
>35% meetings
Sikkerhed
Gentagelser
Convenience
Omkostninger
WEARABLES INSIDEABLES
VESTAS EXPO/INDOOR
2 X Sales
SAFETY
FRIENDLINESS
LONGER STAY
+14 % PRODUCTIVITY
SMELL
Hos airbnb
indsigt og læring
som fundament
Fortæl historier
Ha det sjovt
passion
kultur og oplevelser
historier
NEST
Interesting calculations from
interior architects Gensler
Does it pay off?
12 months:
Talent attraction
after space design:
+ 300% applicants
"As most companies grow, they slow down too much
because they’re more afraid of making mistakes
than they are of losing opportunities by moving too slowly,"
Mark Zuckerberg
Known for creative facilities
Knowledge sharing:
digital references & worst ever ideas
Management philosophy hanging around the company
"FACEBOOK WILL NEVER BE COMPLETED..."
(MOVEABLE FURNITURE)
Hacker-spaces
www.pretotyping.org
Stanford students
build the right it, before you build it right...
Parkinson's Law:
"Work expands so as to fill the time available for its completion"
48hrs
4 weeks
6 months
Martin Schorling
Strategy Lead @ Innovation Lab

Co-Founder @
Sputnik5 by Innovation Lab
Engineer.it

Business Development Engineer
Master of Management
Anders Sahl
Innovation Lead @ Innovation Lab

Co-Founder @
Sputnik5 by Innovation Lab
UNsilo

Master of Innovation Management
AGILE Innovation
vs
doing beats talking

data beats opinions

simplicity beats features

commitments beats committees

customer centricity is key

YOUR MISSION
PRINCIPLES:

NOW BEATS LATER

DOING BEATS TALKING



COMMITMENT BEATS COMMITTEES
INSPIRATION
+ TOUR
IDEAS FOR INNOVATION HUB
Wireframes
Mockups
Storyboards
Demos
Develop design concepts/ideas for the 5 flex rooms and 1 meeting room
Furniture
Equipment: IT, gear, etc.
Decoration
Processes, events etc.
+++
*Must be possible within the existing facilities

Secondary Objectives

Develop design concepts/ideas for how other existing spaces in the building could be modified and/or equipped to strengthen creativity, collaboration and innovation (without changing the physical structure)


Tertiary Objective

Develop design concepts/ideas for how a dedicated innovation hub could be incorporated into the building, ignoring any of the physical constrains/limitations present in the secondary objective.
10:00
19:00
WHAT TO EXPECT
HOW CAN YOU VISUALIZE THE VALUE CREATION?

WHICH ARTIFACTS CAN YOU USE?

WHAT STORY WILL YOU TELL?
HOW CAN YOU VISUALIZE THE DNA IN THE PSYCHICAL SPACE?

WHICH EXTERNAL USERS SHOULD YOU INCLUDE? AND HOW?
WHICH TYPE OF USERS WILL YOU DESIGN FOR?

HOW CAN YOU SUPPORT THE (INNOVATIVE) WORKFLOW?

HOW CAN YOU MAKE THE ROOMS SUIT CHANGING NEEDS?

HOW WILL YOU STIMULATE SOCIAL INTERACTION AND LEARNING?
HOW CAN YOU SUPPORT “MAKING STUFF” AND PRETOTYPING?

WHICH TOOLS AND GEAR DO YOU NEED?
TO:
BEHAVIOR
Full transcript