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Red Bull Energy Drink

Red Bull energy drink is a drink containing caffeine to give you a lift so you can keep going on and on, although there is a slogan “Red Bull gives you wings,” which is complete and utterly NOT true. Many people use this drink to keep them awake.

Kevin Laroche

on 5 May 2012

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Transcript of Red Bull Energy Drink

Red Bull Energy Drink
By: Alix SILVY,
Camille GRANGE,
Kevin LAROCHE Introduction Part I- Brand Presentation & History

Part II- Swot Analysis What are the Strengths
of Red Bull products ? Effects of Caffeine and Taurine on the human body
when combined with alcohol :

increased blood pressure
irregular heart rhythms
increased risk of heart attacks and cardiac failure.
cardiovascular risk
shortness of breath
rapid heartbeats
weight gain (27g sugar/can)
risk for osteoporosis

University of Southern California's school of Pharmacy What are the Weaknesses
of Red bull ? By: James.H, Riley.M, Alec.S History created by Austrian Dietrich Mateschitz in 1982
by-product of a Thai Energy Drink called Krating Daeng
The Red Bull Company made its main target to the original users, long-distance drivers.
The Company came to sponsor a lot of sport events.
The famous blue & red can is being sold in more than 50 countries SWOT Let's have a look at the SWOT Analysis
of the Reb Bull Company ...
What about the Opportunities
of Red Bull Products... Good Afternoon, Mr Novacky and fellow students.
Today we are going to talk about Red Bull Products. Conclusion Bibliography http://www.redbull.com.au/cs/Satellite/en_AU/Red-Bull-Australia/Products/011242758640967#/product-Benefits http://www.fundinguniverse.com/company-histories/
Red-Bull-GmbH-Company-History.html http://www.ehow.com/list_5844792_

http://www.dietspotlight.com/red-bull-energy-drink-review/ Strengths Weaknesses Opportunities Threats 2.85€ 1.12€
1.96€ Red Bull is quite expensive
compared to other energic drinks Red Bull recipe is not protected by any patent ! It is reliant on
only one flagship product its lattest product launched
" Red Bull Shot" has been
a total faillure Strengths Weaknesses Opportunities Threats Positive Points Negative Points Internal
Factors External
Factors Expensiveness Health Controversy Only one Product Red bull Shot =failure Thank you for watching.
If you have any questions,
feel free to ask them What could be considered as a Threat ? Red Bull is the Energy drink leader on the market Red Bull has its own Formula One racing team :
Red Bull Racing Red Bull sets a lot of Marketing Efforts
(promotions and well targeted campaigns) Red Bull organizes
a lot of Events Red Bull is a well established brand
with products adapted to its consumers Energizing Drinks' market shares Events organized by Red Bull Events Popular Product Marketing Efforts Market Leader An "illegal product" freely available
everywhere in the world. No patent Lots of competitors Increasing awareness of comsumers about taurine effects. Red Bull is usually added to alcohol which is dangerous for health The competition is sharply increasing Expansion abroad Possible Innovation Positive perception of Red bull thanks to sponsoring Sales benefited from media attention Possibility to expand through innovation New market in Europe Red Bull is the world market leader
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