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Untitled Prezi

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by

Sergio Ibáñez Lafuente

on 21 March 2013

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Transcript of Untitled Prezi

RADIO PRENSA TELEVISIÓN INTRODUCCIÓN CARTELES CONCLUSIÓN Marca: Ferrari.
Procedencia: Italiana.
Objetivo: Posicionar la marca Ferrari en España.
Metodo: Publicidad convencional.
Medios: Televisión, radio, prensa, carteles.
Personalidades utilizadas: Fernando Alonso, Robert Downey Jr, Gerard Piqué, Xabi Alonso... TRABAJO REALIZADO POR: Pablo Fernandez Fermín Fontecha Stefano Marchesini Esteban del Río Santiago Baumgarten Sergio Ibáñez Creamos una cuña de radio introducida por Fernando Alonso que se publicaría en OndaCero, Cope, Cadena Ser y Radio Marca. Relevancia del lema: "Elige Ferrari"
Esencia de Ferrari: Color, elegancia, calidad, prestigio.
Tipo de público: Joven-adulto con un poder adquisitivo medio-alto.
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