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AUDIOVISUAL COMMUNICATION IN THE INTERACTIVE ERA

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by

Esteban Galán Cubillo

on 12 September 2016

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Transcript of AUDIOVISUAL COMMUNICATION IN THE INTERACTIVE ERA

INTERACTIVE
INTERACTIVE
LINEAR
INTERACTIVE
SHARE
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
PLAY
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Web 1.0
Surfer / Player
Web 2.0
Prosumer / Player
Interpersonal





M
e
d
i
a
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Web 1.0
Surfer / Player
COMMUNICATION
BIG DATA
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
PODCAST
transmedia communication
Digital
age
Internet
age
Media
Age

Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Web 1.0
Surfer / Player
Reader
Viewer

Viewer / Listener
Book / Press
Photo / Film
Radio / TV
Multimedia / Video games
User / Player
Web 1.0
Surfer / Player
Web 2.0
Prosumer / Player
Radio
Internet
LINK
museum
street
interpersonal
media
Esteban Galán
egalan@uji.es

Esteban Galán
Universitat Jaume I de Castelló (Spain)
egalan@uji.es

American Idol
Benimaclet
Linear
Communication
Video Games / Multimedia
Interactive
Communication
Social
Communication
Content

Aristótle's Poetics

Channel
Audiovisual Tapeless
TRANSMEDIA
Linear
Non Linear

Scheduling
Personal TV

AUDIOVISUAL SCENARIO
Platform
Multi platform
Fixed attention
Wandering attention
Passive reception
Interaction, participation
(2013) Reed Hastings
MANIFESTO
Just another way to consum TV
Esteban Galán
Universitat Jaume I de Castelló (Spain)
egalan@uji.es

THANK YOU
"Analysis of flows knowledge transfer between higher education systems and industry videogame" (funded by the Universitat Jaume I de Castelló, Spain, during the period 2012-14)
RESEARCH PROJECT
46020.org Codis QR per Benimaclet
https://transmediacommunication.wordpress.com/
XX XXI
product brand
story univers
plot characters
characters stories
Full transcript