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Direct Marketing for Action Learning coaches

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by

Tom Jan

on 10 February 2016

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Transcript of Direct Marketing for Action Learning coaches

Direct
Marketing

Thank you for your attention!
And one more thing...
Inform vs. convince
Build your data base
Build relationships
Free online tools
Basics of email marketing
Conclusion
People don't like to be sold,
but they love to buy
Outline
Inform vs. convince
By:
Tomasz Janiak, CALC, ACC
Build your data base
Build relationships
Use free online tools
The first American
mail-order catalog
Asa Candler
invented
the coupon
Sears Roebuck and
Company sold over
70,000 homes by
mail-order.
Direct
Marketing
Association
(DMA)
Using guided
missiles to
deliver letters
$200 billion in
contributions were
collected though
direct mail.
Canva.com
ribbet.com
Email marketing tools
wideo.co
batchgeo.com
pixabay.com
jukeboxprint.com
E-mail marketing
Conclusion
"Response is one
of the five keys of
successful direct
marketing. And if you
have that, the other
four don't matter."
Dean Rieck
Alex
Words to avoid:
Best
Groundbreaking
World-class
Revolutionary
Pioneering
Unique
...
Alternatives
"new to the industry"
"most-preferred"
describe the features
use statistics
give examples
Contacts

Activity
How do you do it?


freeconferencecall.com
Collect data (opt-in forms, webinars)

Newsletter - what to remember about?
Subjects
Unsubscribe link
Call to Action
Graphics

What is eyetracking telling us?
2 basic
reading skills
Inform vs. convince
Build your data base
Build relationships
Free online tools
Basics of email marketing
5 guidelines:

KISS
Headlines
Allign to left
Message
Clarity
Tips:
wording on phone
metaphors
What- So what - Now what
2 types of questions
Full transcript