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Updated Version Midterm II Presentation

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Trupti Nayak

on 2 April 2016

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Transcript of Updated Version Midterm II Presentation

.

MidTerm II Marketing Presentation
Trupti Nayak
Shwetha Nagaraj

Wrutu Parulkar
Caroline Wiggers
Surbhi Gupta
Oct 22nd, 2015
Life Happens ...
Student
Busy
Professional
Parent
Where will buyers look for solutions?

STUDENT
Use what friends use
Search Engines & College websites
Appstore (free software/apps)
Ask professor / TA's for recommendations

BUSY PROFESSIONAL
Search Engines & Tech Blogs
Appstore
Social circle
Meetups & Conferences

PARENT
Social circle (word of mouth)
Search Engines & Parenting Blogs
Facebook
School recommended software apps
Keyword Search (SEO)
Student
“social calendar app”
(Results: UpTo, AllCal)
“campus schedule organizing app”
(Results: Forbes, Planner)
“share schedule with friends”
(Results: NeedToMeet, GiddyUp, CareCalendar)

Busy Professional
“where will I get recommendations for events near me?”
(Results: Eventbrite, Eventful)
“what app can give calendar consolidation”
(Results: Google Calendar, SunriseCalendar, Foogi, Fruux, Cue)

Parent
"shared family calendar"
(Results: Cozi)
“recommend kids events app”
(Results: Yuggler)




STUDENTS:
Pop Icon spokesperson
Campus Announcements, Bulletin boards, Recruitment
Free Schwag, Branded Tshirts
Targeted Ads on Snapchat / Facebook / WhatsApp / Youtube

PARENTS:
Celebrity Spokesperson
Parenting blogs
Sponsored Ads on Facebook / Search Engines / LinkedIn / WhatsApp / Pinterest

BUSY PROFESSIONALS:
Techcrunch / FastCompany / Wired / Bloggers
Sponsored Ads on Facebook / Search Engines / WhatsApp / LinkedIn / Twitter / Email
Billboards in Silicon Valley



Lead Market Conversation
Positioning
Content Partners - User Profile & Recommendations
Social Partners - Share with friends / family
Pricing Strategy
For
1.5B
Facebook
users
Who
want to be in the loop about their friends' schedules
The product
2gather
Is
an app plugin for
Facebook

That
allows users to view their friends' shared calendars
Unlike
Upto
The
app 2gather provides refined recommendations on Facebook based on user's email history
How will we make our first $ 1 Million?

$$$ In-App Purchases (feature upgrade, sponsored icons, unlock premium)
$$$ Fully loaded app + premium features for 99cents in AppStore
$$ Targeting users through ads from small businesses & content partners
$
(Initially)
Commissions from partners for recommending events
$
(Initially)
Sponsored content through partners

Periscope
(livestreaming app)

had surpassed
10 million accounts
, just
4 months
after launch
(source: Wikipedia)

Across students, busy professionals and parents, we project
1 Million users will buy 2gather for 99c OR download it and click on sponsored relevant ads OR get in-app purchases.
With this we aim to make our first
$ 1 million.
User Growth
Create Buzz
Invite Only
Exclusivity
Tech scaling
Freebies
Loyalty points
Free perks
THANK YOU
TRY 2gather NOW!
INVITE CODE: LIFE360
www.2gather.com
THANK YOU
TRY 2gather NOW!
INVITE CODE: LIFE360
itunes.apple.com/AppStore
Functional Buyer
For
Busy Professionals
Who
have a busy schedule and want to streamline their schedule without conflicts and keep their friends up-to-date
The product
2gather
Is an
all-in-one app
That
allows the user to manage their calendar and selectively share events
Unlike
Upto, CalBuddy and Cozi
The app
2gather also makes recommendations to the user based on their interests, profile and history
Lead Market Conversation about our solution:
Discover new events
Stressfree scheduling, share, prioritize

Address potential concerns upfront:

Privacy Protection / Anonymous Data Mining
Opt-Out
Economic Buyer

For
Students
Who
have a chaotic schedule and do not want to spend a lot of $$
The product
2gather
Is a
free calendar consolidation app
That
enables the student to view a unified class and event schedule for free

Unlike
Google Calendar and Upto
The app
2gather also recommends events and activities based on the user’s interests and profile
Technical Buyer

For
Parents
Who
do not have time to setup and install multiple apps on different platforms
The product
2gather
Is

a
platform agnostic product
That
is a one time setup and quick onboarding
Unlike
all current apps that need individual setup
The app
2gather does all the calendaring actions in one place
One day in the life of a parent ...
Scheduling chaos in a professional's life ...
Positioning statement for most important partner & recommender
Content that will be most impactful

Calendar Providers
Email Providers
Curaters of Events and Activities
User's purchase history
User's interests and hobbies

2gather will partner with companies to build a User Profile based on the user's
interests
, previous
purchases
&
history
, currently scheduled
events
etc.

Identify some important partners or recommenders 2gather will need to influence

Social Partners
Facebook
WhatsApp
Twitter
Apple
Google

Influence these partners to:
Take advantage of the partner's network of connected users
Get access to user's social contacts
Enable sharing for calendars and scheduling with friends and family
Full transcript