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Updated Version Midterm II Presentation
Transcript of Updated Version Midterm II Presentation
MidTerm II Marketing Presentation
Oct 22nd, 2015
Life Happens ...
Where will buyers look for solutions?
Use what friends use
Search Engines & College websites
Appstore (free software/apps)
Ask professor / TA's for recommendations
Search Engines & Tech Blogs
Meetups & Conferences
Social circle (word of mouth)
Search Engines & Parenting Blogs
School recommended software apps
Keyword Search (SEO)
“social calendar app”
(Results: UpTo, AllCal)
“campus schedule organizing app”
(Results: Forbes, Planner)
“share schedule with friends”
(Results: NeedToMeet, GiddyUp, CareCalendar)
“where will I get recommendations for events near me?”
(Results: Eventbrite, Eventful)
“what app can give calendar consolidation”
(Results: Google Calendar, SunriseCalendar, Foogi, Fruux, Cue)
"shared family calendar"
“recommend kids events app”
Pop Icon spokesperson
Campus Announcements, Bulletin boards, Recruitment
Free Schwag, Branded Tshirts
Targeted Ads on Snapchat / Facebook / WhatsApp / Youtube
Sponsored Ads on Facebook / Search Engines / LinkedIn / WhatsApp / Pinterest
Techcrunch / FastCompany / Wired / Bloggers
Sponsored Ads on Facebook / Search Engines / WhatsApp / LinkedIn / Twitter / Email
Billboards in Silicon Valley
Lead Market Conversation
Content Partners - User Profile & Recommendations
Social Partners - Share with friends / family
want to be in the loop about their friends' schedules
an app plugin for
allows users to view their friends' shared calendars
app 2gather provides refined recommendations on Facebook based on user's email history
How will we make our first $ 1 Million?
$$$ In-App Purchases (feature upgrade, sponsored icons, unlock premium)
$$$ Fully loaded app + premium features for 99cents in AppStore
$$ Targeting users through ads from small businesses & content partners
Commissions from partners for recommending events
Sponsored content through partners
10 million accounts
Across students, busy professionals and parents, we project
1 Million users will buy 2gather for 99c OR download it and click on sponsored relevant ads OR get in-app purchases.
With this we aim to make our first
$ 1 million.
TRY 2gather NOW!
INVITE CODE: LIFE360
TRY 2gather NOW!
INVITE CODE: LIFE360
have a busy schedule and want to streamline their schedule without conflicts and keep their friends up-to-date
allows the user to manage their calendar and selectively share events
Upto, CalBuddy and Cozi
2gather also makes recommendations to the user based on their interests, profile and history
Lead Market Conversation about our solution:
Discover new events
Stressfree scheduling, share, prioritize
Address potential concerns upfront:
Privacy Protection / Anonymous Data Mining
have a chaotic schedule and do not want to spend a lot of $$
free calendar consolidation app
enables the student to view a unified class and event schedule for free
Google Calendar and Upto
2gather also recommends events and activities based on the user’s interests and profile
do not have time to setup and install multiple apps on different platforms
platform agnostic product
is a one time setup and quick onboarding
all current apps that need individual setup
2gather does all the calendaring actions in one place
One day in the life of a parent ...
Scheduling chaos in a professional's life ...
Positioning statement for most important partner & recommender
Content that will be most impactful
Curaters of Events and Activities
User's purchase history
User's interests and hobbies
2gather will partner with companies to build a User Profile based on the user's
, currently scheduled
Identify some important partners or recommenders 2gather will need to influence
Influence these partners to:
Take advantage of the partner's network of connected users
Get access to user's social contacts
Enable sharing for calendars and scheduling with friends and family