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BUSINESS PLAN

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by

Miriam Ciantar

on 2 February 2014

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Transcript of BUSINESS PLAN

Owner's Capital is €20,000 (Shared by two owners €10,000 each)
Adding up the equipment costs, renting of the location of the office, loans and VAT and the Owners' Capital

Financial Plan
Financial needs
Sales Forecast
Commercial Property in Mdina Road, Qormi
88sqm // 50x21ft + 45x21ft
€250 per month

Situated in a commercial area in the center of the Island. More accessible for clients. Enough space for all company's needs as shop, store, office and headquarters.

Cash Flow
Net Profit/Loss after Tax - €1,382
Balance sheet
Equipmedia will cost €62,749 by the end of the year.
Managing finances of the Equipmedia company:
Start-up Capital
Sales forecast
Cash Flow
Profit and Loss
Balance Sheet
Ratios
Office Supplies
Location Plan

Equipmedia Ltd.
Founded in 2014

A media-based equipment rental and project design organization

The Company provide
Equipment rentals
In-house productions

Market Analysis
Marketing Strategy
The Management Team
Homogeneity - common needs within segment
Distinction - unique from the other groups
Reaction - similar response to market
Vision Statement
Target Market Segment Strategy
Segment Size & growth
Segment Structural attractiveness
Company Objective & resources
Industry Analysis
Customers:
Marketing Budget
Products
Distribution & Promotional Plans
Based on Jim Harvey's speech structures
Simon Grech Jr. & Ritienne Aquilina as Owners
Francesca Schembri as the Human Resources Manager
Miriam Ciantar as the Marketing Manager
Anthea Rizzo as the Product Manager
Yanika Muscat as the Financial Manager

Bachelor’s Degrees in Media (Moving Image) from the MCAST body in the same year.

Equipmedia LTD
Service- students & other media enthusiasts
Unique service
Production House Services
Profit
Targets different categories of consumers:
- Studio 7
- Nexos
-Students
-Media Enthusiasts
Competitors:
To reach €137,323 sales by the end of 2014
Increase sales by 35% in 2015
Record a profit of €2,127 for the first year of operation
Allocate €1,320 towards the marketing budget to reach the set Company’s goals
70d Dslr camera
50mm lenses
Zoom lenses
Red heads
boom mics
Audio recording equipment


SD cards
Batteries
Filters

Pricing Strategy
Package A:
EOS 70D Canon camera + lens, Tripod and Red Head lights Rental.
Price € 50 per day
An extra charge of €10 if ordering boom mic including cables or pocket recorder.
A discount of 25% will be given to Media Students.
Package B:
Audio equipment Rental (Boom Mic / Lapelle Microphone and pocket recorder)
Price €15 per day
Package C:
Selling of SD Cards, batteries and filters.
€25

Package D :
Audio recording + mixing
€10

Package E:
Productions
€500

Package F:
Filming of Events
€1,000

Distribution
Social Networking
The possibility of Booking equipment online
Promotional Plans
Price packs
The Vision is to be the number one sought after organization for all kinds of media based assistance on the island.
Mission Statement
Objectives
The Mission is to Support the Knowledge and the flourishing of media students and professionals through provision of media based tools and assistance.
Offer the use of in house facilities
In-house productions, with an experienced team
Competitive student-friendly prices
Equipment rental at package deals
Collaboration with media-based educational institutions

Market Segmentation
Copyright of Artistic Work
Newspaper: €400
Social Networks: €720
Total: €1,220
Logo
T-shirts
Business cards
Flyers
Branding
Renting Equipment
Accessories to Sell
www.facebook.com/equipmedia
The Problem





An evolving sector in local industry
Through technological advancements it has become easier for people to produce media - provided they have the right equipment.

Several media-courses that have emerged during the last
5 years however, their institutions do not offer students enough equipment for them to create their projects

Students cannot look towards current companies in our market segment because their pricing is too high.



www.facebook.com/equipmedia
The Solution




S
W
O
T
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Reasonable Prices
Advantage of using a smart card
Insurance Cover Up
• Collaboration with media students from MCAST and University
Reachable Location (Hal Qormi)
Offering a vocal booth and Portable Green Screen
Small but efficient company
Dynamic, young and creative work force
First company to make the student segment their priority
Being a production team
Not offering delivery

Not well knowledgeable
on certain equipment

Lack of financial resources
First company to make students their priority

Collaboration with students and schools
by offering work experience

Being a production team

EU and State funding

Participating in international
exhibitions and competition
Competitors

• Damage to equipment could run to high cost

New on the market with no clientele

• Threat of new entrants

• Rapid changes in technology


Creative Commons

Non-profit organization

Enables the sharing and use of projects through free legal tools.

Provides a simple, standardized way to give the public permission to use your creative work — on conditions of your choice.

“All rights reserved” to “some rights reserved.”

Package A: €36,172
Package B: €8,602
Package C: €57,254
Package D: €8,732
Package E: €21,840
Package F: €13,723
Profit & Loss Accounts
By the end of 2014, the total expenses of the company are estimated to add up to €147,323
Bank balance at the end of the year is of €17,172
Thank You
2014
The total amount of money for the company will be €45,000.
Asking for investment of €25,000
Media
Promote on Social Media Platforms
Company Launch Event & Media Coverage
Flyers distributed at schools and Production houses
Coupons on The Sunday Times
Full transcript