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Transcript of BUSINESS PLAN
Adding up the equipment costs, renting of the location of the office, loans and VAT and the Owners' Capital
Commercial Property in Mdina Road, Qormi
88sqm // 50x21ft + 45x21ft
€250 per month
Situated in a commercial area in the center of the Island. More accessible for clients. Enough space for all company's needs as shop, store, office and headquarters.
Net Profit/Loss after Tax - €1,382
Equipmedia will cost €62,749 by the end of the year.
Managing finances of the Equipmedia company:
Profit and Loss
Founded in 2014
A media-based equipment rental and project design organization
The Company provide
The Management Team
Homogeneity - common needs within segment
Distinction - unique from the other groups
Reaction - similar response to market
Target Market Segment Strategy
Segment Size & growth
Segment Structural attractiveness
Company Objective & resources
Distribution & Promotional Plans
Based on Jim Harvey's speech structures
Simon Grech Jr. & Ritienne Aquilina as Owners
Francesca Schembri as the Human Resources Manager
Miriam Ciantar as the Marketing Manager
Anthea Rizzo as the Product Manager
Yanika Muscat as the Financial Manager
Bachelor’s Degrees in Media (Moving Image) from the MCAST body in the same year.
Service- students & other media enthusiasts
Production House Services
Targets different categories of consumers:
- Studio 7
To reach €137,323 sales by the end of 2014
Increase sales by 35% in 2015
Record a profit of €2,127 for the first year of operation
Allocate €1,320 towards the marketing budget to reach the set Company’s goals
70d Dslr camera
Audio recording equipment
EOS 70D Canon camera + lens, Tripod and Red Head lights Rental.
Price € 50 per day
An extra charge of €10 if ordering boom mic including cables or pocket recorder.
A discount of 25% will be given to Media Students.
Audio equipment Rental (Boom Mic / Lapelle Microphone and pocket recorder)
Price €15 per day
Selling of SD Cards, batteries and filters.
Package D :
Audio recording + mixing
Filming of Events
The possibility of Booking equipment online
The Vision is to be the number one sought after organization for all kinds of media based assistance on the island.
The Mission is to Support the Knowledge and the flourishing of media students and professionals through provision of media based tools and assistance.
Offer the use of in house facilities
In-house productions, with an experienced team
Competitive student-friendly prices
Equipment rental at package deals
Collaboration with media-based educational institutions
Copyright of Artistic Work
Social Networks: €720
Accessories to Sell
An evolving sector in local industry
Through technological advancements it has become easier for people to produce media - provided they have the right equipment.
Several media-courses that have emerged during the last
5 years however, their institutions do not offer students enough equipment for them to create their projects
Students cannot look towards current companies in our market segment because their pricing is too high.
Advantage of using a smart card
Insurance Cover Up
• Collaboration with media students from MCAST and University
Reachable Location (Hal Qormi)
Offering a vocal booth and Portable Green Screen
Small but efficient company
Dynamic, young and creative work force
First company to make the student segment their priority
Being a production team
Not offering delivery
Not well knowledgeable
on certain equipment
Lack of financial resources
First company to make students their priority
Collaboration with students and schools
by offering work experience
Being a production team
EU and State funding
Participating in international
exhibitions and competition
• Damage to equipment could run to high cost
New on the market with no clientele
• Threat of new entrants
• Rapid changes in technology
Enables the sharing and use of projects through free legal tools.
Provides a simple, standardized way to give the public permission to use your creative work — on conditions of your choice.
“All rights reserved” to “some rights reserved.”
Package A: €36,172
Package B: €8,602
Package C: €57,254
Package D: €8,732
Package E: €21,840
Package F: €13,723
Profit & Loss Accounts
By the end of 2014, the total expenses of the company are estimated to add up to €147,323
Bank balance at the end of the year is of €17,172
The total amount of money for the company will be €45,000.
Asking for investment of €25,000
Promote on Social Media Platforms
Company Launch Event & Media Coverage
Flyers distributed at schools and Production houses
Coupons on The Sunday Times