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Copy of Vinamilk

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Phale Huynh

on 11 May 2013

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Transcript of Copy of Vinamilk

Company description Most popular
brand Vinamilk
Redielac Product Price Place People Promotion Process Physical evidence Group' s members
Nguyen Huy Du
Nguyen Thien Tu
Ton Khanh Phuong
Ho Thanh Duy Phuc
Nguyen Bich Bao Tran

Vinamilk is the leading producer of dairy products in Vietnam based on sales volume and revenue. Vinamilk offer one of the largest dairy portfolios in Vietnam, across a wide selection of products, flavors, and packaging sizes. good human resource.
be trained to serve faithfully.
having good performance, affecting the quality of service.
leadership have the good manage ability.
Having more than 1787 salesperson on the country.
obey the process.
standardizing machine operation
- 1985 - Labour Medal of Third Ranking– President of Viet Nam
- 1991 - Labour Medal of Second Ranking- President of Viet Nam
- 1996 - Labour Medal of First Ranking- President of Viet Nam
- 2000 - Hero of Labour - President of Viet Nam
- 2009 - Top 10 “Hàng Việt Nam chất lượng cao” – “Sài Gòn tiếp thị” Newspaper
- 2009 – Top Brands of Viet Nam - “Thương Hiệu Việt” Magazine
- 2010 - "Tự hào thương hiệu Việt" Cup – “Đại Đoàn kết” Newspaper
- 2010 - Top 10 Most favorite brand if VN – AC
- 2010 - Famous brand of Viet Nam – “Thương Hiệu Việt” Magazine - Huge, much larger than competitors
- Nationwide
- Available, accessible

- 220 distribution branches
- 140 000 retailers
- Supermarkets
Intensive distribution - Free to stock other products
- Bonuses for retailers
Channel Motivation - Computer aid management
- Customer relationship management
Monitoring and managing Distribution network the important competitive factor in attracting consumers of all enterprises Vinamilk accept to decrease the price as much as possible to achieve the largest market size  Business purpose - Greatly invest in modern technology and production line
- Material cost: occupy about 89% of produce cost
- Sales cost: occupy the second largest proportion
 Produce cost List
products Model
design, package Simple
Product quality Savory
4P (cc) image by nuonsolarteam on Flickr Communication link between seller and buyer for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision Advertising
strategy Multimedia system Televison Newspaper Internet Act in comunity
and humanity field 6 millions
milk glasses
for poor children 3,1 billions
“Vinamilk uom mam tai nang tre” fund for school year 2007-2008
to surgery cleft lip and palate
disabilities children Support money Others Juice
Non-fat milk
a key element in Marketing strategy ` A way of getting the product to the consumer and/or how easily accessible it is to consumers. Changing
product appearance
overtime What is marketing ? The activity for creating, communicating, delivering and exchanging offering that benefits the organization, its stakeholder and society at large “Vinamilk là thương hiệu của người Việt Nam, được xây dựng bởi bàn tay và khối óc của người Việt Nam nên chúng tôi đủ sức để cạnh tranh lành mạnh với các DN trong cộng đồng WTO, bởi chỉ có cạnh tranh mới đem lại sự phát triển” Ms Mai Kieu Lien - President of Vinamilk Thank You Vinamilk
Remind Vinamilk also pay attention to psychological needs of consumers and product price to adjust the most suitable price for consumers
Full transcript