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Keroche Breweries

Keroche Breweries is the second leading manufacturer in the Breweries industry in Kenya. This is a Strathmore University student assignment analyzing the company's market position with a lean towards SWOT.
by

Goodwins Olang'

on 16 October 2013

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Transcript of Keroche Breweries

Towards the
Build customer and brand loyalty and make their products readily available
Maker City
Brands
include...
When and Why..?
Background...
Staging
Wholesale and distribution

Economic Logic

High sales low margins
Arena:
Spread to other parts of the country.
Economic logic
They got it right
Keroche
Staging
Differentiators

Ready to drink vodkas
Sugar free products
Recommendations
Poor distribution networks
Poor branding
Limited CSR activities
Inadequate advertising
Vehicles of growth
elements
Local bars and wines and spirits etc.

Keroche Breweries 2013
establish a brand mission

Clear brand
positioning

Clarity in marketing
&
Thank You
Group Work
Elements of Strategic
Thinking
Arena: Target areas
Nairobi, Central, Nyanza
Differentiators

benefits of drinking sugar free beers
Franchising
Vehicles of growth
Digital media-need
Beers

Summit malt
Summit lager
Ready to drink Vodkas
Viena ice

Spirits
Crescent Tripple Distilled vodka
Wines

Valley wine

according to

the overall mission
of the
Company
According to Baier,
"It is not important to produce small plastic pieces, but that humans experience themselves as productive."
(Stiftung Ertomis&Anstiftiung)
KEROCHE
BREWERIES
Financial Economics
Oct. 2013
Started in 1997; Market Gap 56%
Full transcript