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Marketing Offer Configuration

Steps for brainstorming and campaign planning between advertiser and agency in our digital age.

Jan Carroza

on 26 April 2010

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Transcript of Marketing Offer Configuration

Agency: What action do you want
your audience to take? Advertiser: Buy something Agency: Where? Online? At a store? Advertiser: Either. Both. Agency: Do you want to offer an incentive?
A coupon?
A discount?
Directions/locations? Advertiser: Yes. Agency: What action do you want them to take?
1)Go to website
2)Text for coupon/discount/locations
3)Call to order/give or get information Advertiser: Yes. You see where we are going with this... How shall we track results?
1) Coupon code
2) Text RADIO to 511-511 message
3) Unique tracking link
4) Unique phone number
5) Other Yes. Of course. So here is our list of considerations:
1) Drive to website with unique tracking link
2) Allow to text for coupon/discount/locations
3) Allow to call to order and get information with unique phone number All of these require
1) Copy considerations
2) Coordination with
a) telemarketers
b) web masters
c) text vendor
d) other possible liaisons The devil is in the details. So are the results. Conversation between Agency and Advertiser
Full transcript