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if you can imagine we can manage

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by

Mohsen Ibrahim

on 8 July 2014

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Transcript of if you can imagine we can manage

if you can imagine we can manage
TARGET CUSTOMER
pricing
COMPETITOR ANALYSIS
marketing plan
primary market research
74
12
level 400
during 5 years
huge raise in demand
secondary research
questionnaire
product
refuse
ACCEPTANCE
COMPETOTORS
demand
size of market
1200 student \year
market share
700 student in old department
100 student = 100\700
14.5%
growth in demand
1.25 per year
73 \12 = 6.1
6.1 \5 =
1.25
per year

economics
service
supply
demand
gap
so
new building + new service
350 LE
NEW
PER HR
ME
GUC
CAIRO
PRICE
13500
36000
20000
LOCATION
ZAG
CAIRO
CAIRO
SERVICE
3
3
2
STRATEGIES
PARTNERSHIP
SPONSORSHIP
PMI
TRAINING FOR SENIOR
BLACK BOARD
MOBILE APP
NEW COMUNCATION SYSTEM
PROMOTIONS
HOW TO OVERCOME PRICE +
COMPATETOES
ADVERTISING
30
PER YEAR
15000 LE
MARKET RESEARCH
summery
3.9 M
7.7M
COST OF MARKETING = 300000
NEW program FOLLOWS INTERNATIONAL STANDERS
Full transcript