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Beyond Awareness Social Marketing Examples

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by

Melissa Blair

on 18 January 2016

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Transcript of Beyond Awareness Social Marketing Examples

Overcoming Barriers
Clear Purpose and Focus
Pigs for Peace
Target Audience: American, middle-class
The price is low and the ask is easy
Now in its 5th year, the Tap Project has raised nearly $3 million for UNICEF water and sanitation programs, providing millions of children clean, safe water
UNICEF Tap Water Project
Target Audience: Consumers and Distributing stores
Bone marrow registry viewed as difficult and time consuming process
Mutual benefits - profit and purpose meld
The number of marrow donor registrations has tripled
Help Bandages
Setting the right price
Increase Benefits
Target Audience (Upstream): Restaurant Managers and Chefs
Restaurant Concerns:
– How do we get the food to you?
– Can we select the agency closest to us?
– What is our liability?
In April 2005, estimated that an additional 5,181 tons of food was recovered
The avoided disposal cost of this food was $647,650 and the dollar value to food banks of the additional recovered food was $17,305,208
Target Audience: Socially isolated women in DRC
Focus: "Loan" of a pig to provide income
Piglets sold at $20 - $40 to pay for:
School, clothing, medicine, home and business
Fork It Over
Cancer Screening
Environmental Advocacy
Well Water Testing
Flu Shot Uptake
Faith Based Change
Safe Driving
Membership Rates
100%
of attendees indicated that the material presented was either relevant or to their work.
very relevant
14/15
4/5
attendees rated the overall workshop at least a
"The templates are great!
Fantastic tips and tricks!"
"I would definitely take this as a two-day workshop!"
Constructive Feedback:
Pace, Venue, Amount of Material and Interaction
Information that was most valued:
Strategy before tactics
Segmentation
Low hanging fruit
TARPARE
Marketing research
Case studies

Topics for future workshops:
Succession planning
Social media
Evaluation
Logic model
PEST
Objective and outcomes

"Having more time or breaking the workshop into more sessions would be helpful."
Social Marketing Examples
Full transcript