Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

SparkFun: How We Got Here (2013)

How SparkFun Electronics has grown to be an emerging market leader by embracing an open source culture
by

Christopher Clark

on 20 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SparkFun: How We Got Here (2013)

Early in-house workshops
First workshop at Maker Faire Austin
Chris Clark
Enabling electronics
exploration for everyone!
Curate a diverse catalog of electronics

Design and build some stuff

Resell other stuff from suppliers worldwide

Charge for the goods, the resources are FREE
• Original site launch: Jan. 2003

• 1st order appeared in 7 hours

• 3rd order was from France

• Manually built; ugly HTML

• Tutorials right from the start

• 10,000 orders in first 3 years
Most Humble Beginnings
(Pragmatically)
Early Commitment to Education
2005 • the Port-o-Rotary: rotary phone with cell phone guts
GM862 cellular module
Open engineering files
“How we built it” tutorial
Hacking encouraged!

Lots of general tutorials:
PIC programming, bootloaders, breadboards, SMD soldering, serial I/O, sensors, robotics
Early Commitment to Open Source
Debian LAMP stack
OSCommerce
phpBB Forum

Schematics and Firmware for all original hardware
SparkFun.com as it looked in the OSCommerce era (ca. 2005-2008)
Early Days
2003 - 2006
Org
Structure
Education Gets Serious
Begin stocking educational materials
First SparkFun classes begin
2008
2009
Soldering workshops
Unique Projects
Maker Community
Giant Nintendo
Controller (2007)
Picture Frame
Tetris (2008)
phpBB
Gaining Steam
2007 - 2009
CEASE AND DESIST!
2009: SPARC International
demands the keys to the kingdom
Posted public after 6 days

Immediate 50% jump in traffic

440 comments from customers

Unobfuscated contact info (oops!)

Coexistence agreement
(signed April 2010)
2011: Department of Education
Director + Outreach Coordintors
Production space to classroom
Oversees all classes
Creates material for educators
FREE DAY
High Gear
2010 - 2012

@Frencil
Director of Information Technology
Open source by habit
Education by nature

Open source and Education
become strategy

Pete Dokter
@SFE_Engineering
Director of Engineering
Utilized
Contributed
Engineering
Marketing
Communications
Information
Technology
Operations
Finance
Production
CEO
2010
$100,000 giveaway
1000 orders, $100 each
All gone in under 2 hours
The Footprint
2006: 6,500 sqft
2007: 13,000 sqft
2013: 52,000 sqft
6 Departments
6 Directors
1 CEO
Bay Area, CA
Austin, TX
Detroit, MI
New York, NY
Autonomous Vehicle Competition
2009
16 teams
2010
18 teams
2011
46 teams
2012
49 teams
2013
80+ teams
2003
2004
2005
2006
2007
2008
2009
2010
2011
$25M
$20M
$15M
$10M
$5M
150e
120e
90e
60e
30e
140
emps
102
emps
74
emps
51
emps
31
emps
21
emps
11
emps
2
emps
1
emp
$18.4M
revenue
$10.7M
revenue
$6.6M
revenue
$3.8M
revenue
$1.8M
revenue
$880K
revenue
$410K
revenue
$211K
revenue
Revenue at year end
Employee count at year end
$30M
180e
2012
145
emps
$25M
revenue
$28.3M
revenue
2013 and
Beyond

NATIONAL TOUR
Spreading innovation to schools, libraries, and hackerspaces throughout the country
70 Stops
30 States
Educating the Educators
Materials + Curriculum
DISTRIBUTION
Free shipping program
Shipping infrastructure
Distribution centers
HazMat compliance
New HQ
80,000 sqft
Orders
YTD (9/17/2013)
140,000
790,000
Shipped
All Time
Widgets
YTD (9/17/2013)
744,000
3,137,800
Built
All Time
Kits
YTD (9/17/2013)
198,200
709,300
Kitted
All Time
May 2014 | Boulder, CO
CC
Chris Clark
@Frencil
Director of Information Technology
Pete Dokter
@SFE_Engineering
Director of Engineering
www.sparkfun.com
(incl. kits)
Full transcript