Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Future of Cable Distribution

Media Economics: Final Presentation
by

Neil Anand

on 7 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Future of Cable Distribution

The Future
The Future of
Cable Distribution

What is Cable Distribution?
Owned and operated by
cable or DTH satellite
operators

Pay-TV: Carried by
MVPDs
Offered in
Tiers

Programming
&
Telecommunication
Services to
Households via
Subscriptions
Deliver
Market
& Invoice
Principal Activities
Cable TV Architecture
Beam in
Principles, Architecture
DISRUPTORS
Thank You
by Neil Anand & Francisco Salazar
Media Economics, Spring '14
Professor Spencer Grimes

Basic

Premium (Sports & Film)
MVPD spends
on technological
infrastructure
Cable Companies:

Take feed from satellite

Modulate into different 6 mHz channels
Coaxial Cable
Amplifier
MPEG Encoder
Operating Principles
Operating Leverage
1. A business that has a higher proportion of fixed costs and a lower proportion of variable costs is said to have used more operating leverage
noun
Household
After initial investment, each additional customer caries virtually no incremental expense = pure profit
Scalability
noun
1. Ability for a business to efficiently accept increased volume without impacting costs
Heavy fixed costs, but each new customer is
more profitable than the previous
F.C.C
to
allow paying
for faster
streaming
Americans
spending
more time on
mobile than
in front of
the TV
HBO
to sell programming to Amazon
Aereo
argues
before the
Supreme Court
Netflix
weighs
in against
Comcast
merger
The New York Times
Cable's Major Issues
Disruptors
Solutions
Bundle gives way
to à la carte
Different Specials and
Initiatives For Consumors
Transition core legacy
business into cutting-edge
distribution systems
Employ SWOT
& PEST Analysis
Upgrade to Fiber
Next Gen Cable Platform

Real Time Metrics for
ad unit impressions
Improved
Customer Service
Improve UX
Remote control with headphone jack
Headset for immersion
Smartphone as remote
1 TB
Cloud Storage
Bad Customer Service
Rising Prices
Instant Gratification
Now streams more than 50 live channels to devices
Touch sensitive, holographic keyboard
People Prefer To Pay For Channels They Want to Watch
Bundled Service
Cable TV Annual Revenue Comparison
5 mbps
VS

1000 mbps
Universal Search
Record multiple programs at once
Full transcript