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5. A Geography Part 1

all the way thru history
by

Lois Olson

on 2 October 2018

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Transcript of 5. A Geography Part 1

Impact of Geography and History
on Consumer Behavior

Geographic Determinism:

Geography sets the parameters,
People make choices within the limits.

Stimulus Response


Stimulus-Response
(Geography) (Natural Defense)
History
Internal
External
Pattern of Survival Responses: Culture
Norms and Values of Behavior
Consumer Behavior
How and why do we buy ?
1. Climate and Weather
ex. Switzerland vs. Thailand

Geographic Opportunities and Threats
Climate
Topography
Size and shape
Access to water
Arability of Land
Mineral Resources
Isolation vs. Proximity to other neighbors

Geography directly conflicts w/ Equality
Natural Resources
are not evenly divided across the globe
Different Inputs : diverse social capital,
the wealth of nations
Vs.
Stereotypes
Chocolate
Cheese


Consistency vs. variability






Ireland
Harsh Extremes in So. Korea
3. Shape of the Country



Chile-Argentina
More rectangular countries...
France, China, Australia
How was the shape determined?
Naturally or politically?
Nigeria
5. Arability of Land
Argentina vs. Chad vs. Japan



Is water flow fairly constant/ freezing, flooding, drying up?

Natural, protected ports ; deep ports, protected all year
Coastline
Depth of river- how navigable?
4. Access to Water
Netherlands vs. Mali
Netherlands
a wadi
The Volga River
Africa....or Norway???
7. Isolation from or Proximity to Neighbors


Geographic Factors 5

6. Mineral Resources
Russia vs. Japan vs. Iraq
Richness of minerals …vs. crops
Ability to transport mined elements
Richness of land
% of land Arable
Grazing capability
Russia
Iraq
Japan
Everyplace on Earth averages 12 hours of light daily

Effects of Geography on Culture

Midnight Sun…
Norway 11:45 PM

Afternoon Sun –Finland 1:45

Equator: sun rises at 7:12, sets at 7:13
EVERY DAY


4. Crops
Japan- rice
China- rice
USA- Wheat
Mexico- Corn
Saudi Arabia- herding

Japanese Farm

Chinese Farm

1. In-door/outdoor society
in-the-home/out-of-the home
2. Amount of daylight and changes
Italy
France
Russia
3. Building materials – adobe, bamboo, stone, lumber
style of housing/bldgs.
Peru
UK
Japan
Canada
Matching:
paper
stone
wood
adobe
Affects:
use of time and space
social order
planning and control
decision-making style
Japan Rice Crops
China: Rice Crops
U.S. Wheatfields
Effect on planning
Decision-Making
complete 8/2004
use tools
TIME
Space
Social Interaction
Homogeneous
Don't trust non-Japanese
Rely on all in Clan
don't trust outsiders
Nuclear Family
Easily interact
w/new people
Group Reference
do not give a clock as a gift
dragonboat festival
5-5-5
Spring Festival:
Chinese New Year
Christmas in China
McMansion
Confucius: 5 Ordered
Relationships
Ainu...northern Japan
Mexico and Latin America
Corn Crop
much less planning
and organization
Herding vs. Crop Culture
Chattel:
movable property
More Black/White
all or nothing

More aggressive/vindictive

Often very spiritual
see the "big picture"
Effects of Geography
crops/herds = organization of the culture
Culture
Cultivation
from to till
natural,
automatic reaction
Turkey
Cranberries
Sweet Potatoes
Pumpkin

Isolation
Allows for more homogeneity and/or unity
“Japan against the world”
Less Innovative
Need to not stand out
Able to “borrow” w/ strong sense of national identity
Proximity
Cultural Sharing
W/o good natural defenses may require many resources
Japan Inc.
Polish Church
inside
History: Effects on Markets and CB

A. Internal History

B. External History

A. Internal History
Civil War, military coup, dictator
Natural Disaster
floods, earthquakes...or good fortune
Economic Crises
The Depression
Changes in Legal Codes
Diseases, epidemics
Shifts in Social Factors
Civil Rights, Gay Rights
Argentina and Chile's Dictators
Chile's retirement plan, healthcare plan
Juan and Eva Peron
Philippines Flooding
German Weimar Republic...inflation
Shanghai...1930s
Shanghai 1950s
The Plague - UK
The Butler, Housekeeper, Footmen, Ladies Maid, Valet, Cook, maids, scullery, and Nanny.

Effect on the Marketplace
ex. Christmas season
Civil War 1861-5
Kitchen God
1931; Coca-Cola

B. External History
Global Trading and Economics
Attacked/Conquered/Warring


Immigration/ Emigration
Adoption/Imposition of outside Religion

Hudson Bay Company
France WWI....1914-18
National Mission Statement
why is this country a country w/these borders?
germany
japan
brazil
india
Lifetime "A"
Symmetry
Allies
Axis

Kenya
Afghanistan
Cuba
Cuba
110 miles wide, 1800 miles long
Mali
Switzerland
geographic response
modified by history
some countries are fortunate
some have few natural resources
determinism
possibilism
Climate and Weather
Snowfall –gradual melting best water source
Temperature
Rainfall-amount, seasonality
Need constant rain not deluges and droughts
More likely DC in moderate latitudes
Better in mid-range latitudes
very hot, very cold
winter
summer
spring
Creates Hardest Working People
2. Topography of Land
elevation
unevenness
ability to build infrastructure
Afghanistan
Kenya
plains and mountains
valleys
canyons
plains
what is the terrain?
less economic development

isolation
Italy vs. Indonesia vs. Chile
3181 miles east to west
18,307 islands
naturally
more of country in same latitude
w/east/west rivers flow of info
Volga vs. Yangtze River
Rivers
Are major cities on the rivers?
Direction of Flow- E/W or N/S
Argentina
Chad
Japan
ability to grow variety of crops
Meat, wool shipments
21% of all calories consumed = RICE
Chinese Palates
Diversity of Mineral resources
Japan and UK / Poland and Belgium
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