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LuxeAgency2

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by

Fran Matera

on 21 September 2016

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Transcript of LuxeAgency2

Introducing...
Pretty Smart Women
SkinneePix
Est. 2014
Jimmy Fallon
Rachael Ray
USA Today
Strengths
and
Opportunities
Strengths:
Opportunities:
Hand held digital pet
"One of the biggest toy fads of the '90s"
Virtual Reality
S
ocial
P
olitical
E
conomic
C
ultural
Social:
Political:
Economic:
Cultural:
Research
Animal Lovers
Animal Owners
Parents
Level of interest?
Specific do's/don'ts
What we want to know:
Survey:
15 questions
1-week response time
8.3% response rate
Goals
and
Objectives

Goal 1:
Create a partnership with a pet product retailer
Objective 1:
Pitch Collateral
Original Presentation:
Bright colors
Exciting
New Presentation:
Simple colors
Benefits for customer
Benefits for company
Objective 2:
Virtual Reality
Goal 2:
Reposition the Pretty Smart Women Brand

Objective 1:
Brand Refresh
Logo:
Website:
Objective 2:
Social Media Presence
@PRettySmartWmn
Est. March 2016
2 tweets per day + weekly Twitter chats
Future Recommendations:
Partner with A Pet Retailer:
What does success look like?
Goal 1:
Create a partnership
with a pet product retailer
Goal 2:
Reposition the Pretty Smart Women brand
50 new Twitter followers by April 30, 2016
5% more unique visitors to the Pretty Smart Women website by summer 2016
1 new media opportunity before the end 2016
Thank You
Results:
Interested in a virtual puppy app
Interested in a virtual reality "walk of the week"
Could see the app:
Teaching responsibility
Calming anxiety
Promoting caring
Currently:
52
4
out of
5

claims supported

Other Suggestions:
Energy
Wisdom
Patience
Loyalty
New beginnings
Idea creation
Joy
Optimism
Confidence
Inspiration
$47.7 billion
Full transcript