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K-pop

WHAP
by

Natalie Greenberg

on 4 June 2013

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Transcript of K-pop

By: Natalie Greenberg, Erik Riis, and Madeleine Casey What is Kpop? Originated in South Korea
Characterized by wide variety of audio visual elements
Embraces "genre fusion" with both singing and rap
Emphasizes performance and visuals Where did it come from? 2/18/2012 La musique de Corée
K-pop finds its way to Paris as the popular show Music Bank holds a massive concert in the Bercy Stadium 2011 The New Triple Alliance
The “Big Three” companies and other Entertainment corporations come together and form United Asia Management 1998 K-pop Rises
An SM group, H.O.T. tops Taiwanese charts
K-pop, along with Korean dramas and film, begin to gain international fanbases: Hallyu 1992 K-pop is Born
Seo Taiji and The Boys became a wildly popular group, implementing American rap, rock, and techno into its music 1966-1971 War and Wealth
Korea provides not only soldiers to the US in the Vietnam War but also export products
Korean economy booms from the export of concrete, fertilizer, and petroleum product exports to Vietnam
War develops ties with the US and develops the economy, albeit by devastating Vietnam 1950-1953 Korean War
Half Civil War half Proxy war held between the Cold War powers of the Soviet Union (aligned with North Korea) and the United States (aligned with South Korea)
South Korean infrastructure is destroyed and south Koreans are left in an existential crisis after decades of Japanese rule and a decade of brutal war K-pop sprung from new found economic surplus, and thus the ability to develop entertainment and cultural products. Yet, does K-pop serve the needs of the Korean people? How does it fit into the history of struggle, pain, and hard work of Korea’s development? 2001 Japan Enters the Fray
Another SM artist BoA tops Japan’s Oricon chart and begins the trend of K-pop groups moving on to do large volumes of work and press in Japan after developing popularity in Korea
Japan will prove to be the largest market for Korean cultural products 1997 JYP Entertainment
K-pop artist Park Jin Young founds JYPE which would house mega star Rain and acts such as 2PM, 2AM, and Miss A 1989 SM Entertainment
Lee Soo Man founds what would become the largest and most successful K-pop company to date 8/10/1945 A Country Torn Apart
Not just split apart by geography and a state, but families and thousands of years of history
North under Russia’s sphere of influence, South to the United States 7/15/12 Gangnam Style
What can be said. It is the most viewed video on YouTube (arguably the internet) and has entranced the world and everyone’s grandmothers. A Guide to K-pop This is South Korea You probably know Gangnam Style Commercial Considerations Why has Kpop been so Successful? Can be Traced to two causes:
Desire in Korea to develop a profitable cultural industry
The marketing strategies of Korean talent agencies Kpop in Domestic and Foreign Markets Foreign Music Industry:
Kpop is turning into an export success and millions of Cd's and concert tickets are sold in foreign markets
Domestic music Industry:
Kpop is very popular domestically
Korea has embraced music downloading though through different methods “Contemporary K-pop is sometimes criticized for being too homogeneous; the groups move, dance and dress identically” “When I try to distinguish K-pop from other music today, this is what I come up with: dance, idolism and eroticism” Different Downloading Methods In most countries downloading occurs through websites like Itunes
Normally makes at least 99 cents per track
70% of this goes to music labels and artists

In Korea subscription based services allow listeners to rent music
For one month fans pay 9,000 won ($8) for 150 songs

Consequences
Artists and labels make very little money and must split it between performers, writers, and the label
Must rely on foreign markets Culture Technology Cultural Technology is the process used to create a global brand out of Kpop

Three fold process:
Export cultural products - Kpop stars performing in Other countries
Creating international collaborations - Bringing performers together from different countries
Globalizing the product Talent Agencies and Labels Agents recruit young adults and put them in groups that train for years before making their official debut
Music, dance, acting, foreign language
3 to 7 years
Given stereotypical traits to make music more popular
Bands fashioned to fit the demographics and styles of foreign countries
Kpop star Boa - sexually based music videos in English but is portrayed as cute and innocent in Japan Problems with this System "Slave Contracts" - Tie training stars into long exclusive deals with little financial payout
Dong Bang Shin Ki - Model contract
Concerts and advertising bring in much more money than music sales, though high costs keep artists from being paid well Increasing trend in Kpop popularity Kpop sales in foreign markets Kpop globalization Lee Soo Man, SM Entertainment YG Entertainment Dong Bang Shin Ki Technology and Kpop Kpop music videos involve various special effects and are a direct result of the advancements in filming technologies, etc...

The rapid rise of Kpop, especially in foreign markets, occurred through internet sites like Youtube and tumblr major indicator of cross cultures: in the music itself
combination of different genres of popular Western music
growing popularity of inserting random English titles and phrases into songs Western Influence What's your specialty? On The Rise reaching it's peak right now
Korean stars are fighting for the highest positions all over the world
written for mass appeal, no cultural context
one of the most popular trends in the world of music
increasingly modernist, westernized turn in style
took off with Gangnam Style major specialty of K-pop is its ability to blend music into a hybrid
easily recognized by its melodic, simple, and memorable melodies
lifestyle for millions of teenagers around the world
Korean pop-stars dictate fashion trends in music, dancing, and clothing
music videos: whole experience Short answer: K-Pop is simply Korean Pop music. You know, like Lady Gaga or Ke$ha or Katy Perry or Madonna, but Korean. Tell me more! Social and Cultural Impact of K-pop K-pop Influence Within South Korea As a result of its wide fan base, K-pop influences several aspects of South Korean culture Fashion
The clothing and styles worn by K-pop stars in videos and in public have become wildly popular amongst fans, mostly teenagers Roald Maliangkay, a professor at Australian National University Roald Maliangkay, a professor at Australian National University Middle East and Africa: K-pop has some following but not large fan base

OCEANIA!!: K-pop has a larger following than in ME and Africa, with a larger fan base and some concerts played in Sydney "Sa" meaning private, and "saeng" meaning life, sasaeng fans are the K-pop equivalent to stalkers. In Seoul, you can hire a sasaeng taxi for 300-500 USD/day. A sasaeng taxi will follow the celebrity of your choosing throughout the city, breaking all sorts of traffic laws in order to catch a glimpse of your favorite K-pop artist. Sasaeng Fans K-pop has a huge influence on Korean culture, influencing hair, clothing, and contributes to the rise in plastic surgery in South Korea
K-pop is popular in other Asian countries, particularly Japan
K-pop is popular in Europe and America, and has a large following and influence in Peruvian and Chilean culture
The state of Manipur in India is subject to many Korean influences resulting from the popularity of k-pop
K-pop is gaining popularity in Oceania, and has some followers in the Middle East and Africa as well
K-pop is used as propaganda and in psychological warfare against North Korea Overview of the Social and Cultural Impacts of K-pop The rise of K-pop in the state of Manipur, India has led to the addition of Korean phrases to the vernacular of young people
Manipur University now offers Korean language courses
Hair salons offer Korean-style haircuts based on k-pop boy bands India K-pop has acquired a large fan base in South America
Primarily in Chile and Peru
Targeted demographic (teens) will emulate choreography from K-pop videos YouTube
Korean popular culture has infiltrated popular culture in South America South America According to the New York Times, "attempts by K-pop stars to break into Western markets had largely failed prior to the proliferation of global social networks." Since the indroduction of YoutTube and social media, K-pop has gained a considerable following in the West, selling out concerts in the Americas and Europe. However, though Korean popular culture has a fan base in Europe and the United States, it has yet to establish a solidified sphere of influence in those regions. This is due to the sheer magnitude of Euro-American popular culture. North America and Europe K-pop has gained considerable following in the West, popular in the United States, Europe, and has a large fan base in South America Influence of K-pop in the West South Korea is the country with the highest plastic surgery rate: 1 in 5 Korean women have had plastic surgery
As part of their training, many K-pop artists undergo various cosmetic surgeries so as to appeal to fans
blepharoplasty (eyelid surgery to make the eyes appear larger)
V-line jaw surgery (to make the face heart-shaped and "feminine looking")
rhinoplasty (nose job)
achieve anime-like features and appearance
With the rise of K-pop came a rise in plastic surgery
"The idea here is that you like the appearance of the 'idols' and you should try and look like them." says Korean pop culture expert James Turnbull. Plastic Surgery With the rise of K-pop stars, much like with the rise of any new celebrity group, the targeted demographic (teens and young adults) adapts to the various styles of their favorite celebrities. The popularity of straight, layered hairstyles amongst boys and girls alike has grown immensely as K-pop stars style their own hair in that fashion. Hair As K-pop artists have gained popularity and celebrity, their style has greatly influenced that of the South Korean population. Since the rise of K-pop, the clothing worn by artists has seen a massive spike in popularity amongst South Koreans. Clothing The K-Wave Social and Cultural Impact of K-Pop After the sinking of South Korean warship Cheonan in 2010, South Korea began reinstalling loudspeakers at the North Korean Border
It had been agreed in 2004 that the speakers would come down
The speakers played messages from the South Korean government endorsing democracy and calling for the North Korean people to rise
These speakers also played K-pop music across the North Korean border
South Korea also planned to set up screens to play k-pop videos, saying ‘the revealing outfits worn by the performers and their provocative dances (which) could have a considerable impact on North Korean soldiers.’ North Korea K-pop stars have acquired massive fan bases due to extensive advertising campaigns and the popularity of their music. As a result of their celebrity, k-pop stars have a considerable influence in South Korean culture, particularly in the following areas:
Clothing
Hair
Plastic Surgery
Sasaeng fans Influence of K-Pop within South Korea Influence of K-Pop in other Asian countries Japan is the country most influenced by K-pop in Asia other than Korea
K-pop is popular in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Taiwan; but not popular enough to have a large impact on their culture
Although k-pop is gaining ground in China, it has yet to make a major impact K-pop group Girl's Generation preforms on the Late Show with David Letterman South American teens reflect the influence of K-pop in their attire and emulate a K-pop dance routine in a park The Rest of the World The Middle East, Africa, and OCEANIA
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