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Television and Politics
Transcript of Television and Politics
Television & Politics
Walter Cronkite and Edward R. Murrow anchors
Print media trumped forever
Richard Nixon “Checker’s speech
Nixon accused of improper use of campaign funds
Dwight David Eisenhower
Republican nomination vs. Adlai Stevenson for the Democrats
Ike first 1 min. political commercials on TV
Ike first to announce candidacy live on TV
Ike first to have a media adviser
; David Schoenbrum.
1982 book titled The Past Has Another Pattern by George Ball
“Stevenson would, I knew be
repelled by the idea of using thirty-second, or even one-minute spots
with only a scattered handful of nationally televised half-hour speeches. He still sincerely believed that a campaign should be used to educate people, not narcotized them by an endless succession of asinine political commercials.
Spots could not convey ideas, only create fleeting artificial impressions thus putting a premium on manner and personality
. “Sooner or later” I predicted in an informal speech in New York: ‘Presidential campaigns would have professional actors as candidates who could speak the lines.’
Stevenson hated TV, low brow, uncomfortable in front of the camera
1960 Presidential Campaign
: former Senator from Calif. Vice president of the U.S. for 8 years. Ted Rogers (media adviser)
John F. Kennedy
: age, religion, experience. Senator from Mass. Bill Wilson (media adviser)
Lou Harris Polls
First Presidential Debates
Preparation for debates. Nixon campaigns, Kennedy studies and prepares
Nixon Arrives in Chicago 4:30 p.m. the day of the first of four debates.
Use of makeup
The importance of reaction shots.
Those who listen to the debate on radio think Nixon wins.
Those watching on TV feel Kennedy looks more presidential
Second debate room temperature
Impact of TV Coverage
Surveys and forums have found:
3/4 of the American people believe that the press has a negative impact on the presidential campaigns with many adding that television campaign coverage leads candidates to perform for the cameras rather than focus on issues
What do You Think?
Presidential and other official campaign debates
Campaign television advertising
Cost of an election