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PR 101

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Peter Raisch

on 21 September 2011

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Transcript of PR 101

Fake Confidence About Me My path Isn't PR all about Sex and the City? PR 101: What PR Is and Isn't Sigma PI ROTC UH Trump Kennedy C! NO It's a Grind But it can be alot of fun What I do every day Organize Monitor Act Communicate Start with a strategy What's the end goal? How does this fit in with the rest of the marketing? PR is cheaper than advertising May not have the same consistent return Social Media has changed the game The "youngest kid in the room syndrome" No brand has been built online alone Integration is key Start asking yourself why? ...and it's all about the return Traditional media is not dying, it's evolving Media relations is still very important People skills translate across every single business There are no definitive metrics for social media....and that's a problem PART 2: My Advice Success doesn't care who your father works for Don't blame it on the economy Push every experience to the limit Ask for more work Be humble and stay hungry How important is the personal brand? Communications is a mindset as much as it is a skill set. It is more than Twitter and Facebook Exercise Other medias do. They win. For now. PR can be very valuable in keeping a brand relevant jessi is great
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