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Alumni Engagement Metrics Project Update

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Beth Beck

on 8 August 2016

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Transcript of Alumni Engagement Metrics Project Update

Alumni Engagement Metrics Project Update

May 14, 2015


Discussion
Next Steps
- Finalize levels of engagement for each area of measurement

- Produce FY15 year-end report in August
with counts of engaged alumni

- Communicate levels of engagement to advancement professionals at the U

- Produce FY16 mid-year report
with

levels of engagement

Project Overview
2013
2014
2015
Project Team
Jim Aagaard - VP of Information Systems, University of Minnesota Foundation

Beth Beck - Alumni Engagement Coordinator, University of Minnesota Alumni Association

Caryn Korman - Senior Project Manager, University of Minnesota Foundation

Mike McNaughton - IT Manager, Reporting and Data Analytics, University of Minnesota Foundation

Mary O'Brien - Project Specialist, University of Minnesota Foundation


Areas of Measurement & Data Sources
FY14
Objective: To determine
how many alumni
are demonstrating loyalty or interest in maintaining a relationship with the University of Minnesota
Objective: To determine
what level
alumni are demonstrating loyalty or interest in maintaining a relationship with the University of Minnesota
Areas of Measurement
Event
Attendees
Alumni Association Paid
Members
Alumni Donors
Legislative Advocates
Alumni Volunteers
Loyalty
Staying Informed
DMS
Objective: To determine
how many alumni
are demonstrating loyalty or interest in maintaining a relationship with the University of Minnesota
FY14
What do we know about Jane Alumna?
FY15
Objective: To determine
what level
alumni are demonstrating loyalty or interest in maintaining a relationship with the University of Minnesota
Levels of Engagement
High Engagement
Mid Engagement
Low Engagement
No Engagement
Annual & Lifetime Engagement
Annual Engagement - a snapshot of recent engagement

Lifetime Engagement - a comprehensive view of past engagement
Now what do we know about Jane Alumna?
Attended 5 chapter events
Did not open any email messages
Became Alumni Association life member
CSE graduate
Did not write to her legislator
Purchased tickets at Northrop
Purchased volleyball season tickets
Donated $1000 to the University
Served on the CSE Society Board
Volunteered as a mentor
Traveled with Alumni Association
Returned for homecoming & attended Ski-U-Mania
Project Evolution
FY15
Sample Report with Engagement Levels (not actual numbers)
Attended 5 chapter events*
Volunteered as a mentor
Purchased tickets at Northrop*
Traveled with Alumni Association*
Donated $1000 to the University
Returned for homecoming & attended Ski-U-Mania*
Did not write to her legislator*
Served on the CSE Society Board*
Purchased season volleyball tickets
Did not open any email messages
CSE graduate
Became an Alumni Association life member
* data points captured through
improved business processes
Full transcript