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Working with the Media - Writing News Releases
Transcript of Working with the Media - Writing News Releases
You have an interesting story to tell.
When you have important information to share
Writing News Releases
Always provide contact information
Pay attention to grammar and style
Learn from experience
Not every story needs a release!
"Talk low, talk slow, and don't try to say too much." -- John Wayne
How do I craft a good lead?
Think of two things:
The essence of the story
Your readers stake in the story
Adjectives, Adverbs, and exclamation points, oh my!!!
Ernest Hemingway on why he wrote the final chapter of "Farewell to Arms" 44 times--
"To get the words right."
**Then connect the two**
(latest news - bottom center -left column)
University Style Guide and Branding information: