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Working with the Media - Writing News Releases

Tips and tricks on how to build relationships with the media and provide them the information that they want.
by

Lori Greiner

on 10 September 2013

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Transcript of Working with the Media - Writing News Releases

When ?
Timeliness
Proximity
Prominence
Consequence
Human Interest
You have an interesting story to tell.
Who?
When you have important information to share
Writing News Releases
Always provide contact information
Pay attention to grammar and style
Learn from experience
Not every story needs a release!
"Talk low, talk slow, and don't try to say too much." -- John Wayne
The Process
Plan
Draft
Clarify
Proofread
Edit
How do I craft a good lead?
Think of two things:
The essence of the story
Your readers stake in the story
Adjectives, Adverbs, and exclamation points, oh my!!!
Ernest Hemingway on why he wrote the final chapter of "Farewell to Arms" 44 times--
"To get the words right."
News Value
**Then connect the two**
Sample releases:
http://www.cals.vt.edu
(latest news - bottom center -left column)
University Style Guide and Branding information:
http://www.branding.unirel.vt.edu/index.html
E-mail: lgreiner@vt.edu
Full transcript