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Hilton Worldwide SWOT Analysis

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by

Cathy Le

on 15 October 2014

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Transcript of Hilton Worldwide SWOT Analysis

SWOT Analysis
S
trengths
W
eaknesses
O
pportunity
T
hreats
Strengths
Recognizable brand name
Overall good reputation and standards
Worldwide hospitality
Loyal customers
One of the largest hoteliers
Weaknesses
Low market share
Not diverse or creative
Weak management
Poor real estate at many locations
Bad communications
Opportunities
Digitization and use of technology
High potential in emerging markets
Innovation in customer services
Ability to expand worldwide
Mission Statement
To be the preeminent global hospitality company - the first choice of guests, team members, and owners alike
By Sarah Grady
&
Cathy Le
Threats
Competitors
Marriott International
Four Seasons Hotels
Substitute service
Change in taste
Thank you!
Hilton Worldwide is a very strong and well-known company and we think they would benefit from expanding worldwide to increase profits.
Full transcript