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UMBC 50: A Once-In-A-Lifetime Opportunity

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by

Jim Lord

on 18 August 2015

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Transcript of UMBC 50: A Once-In-A-Lifetime Opportunity

A ONCE-IN-A-GENERATION OPPORTUNITY

VITAL
STRATEGIC

OPPORTUNITY
Our celebration
will build pride
in UMBC and its extraordinary impact
Change the culture
of how the university communicates with its 70,000 alumni (and growing)

Renew and deepen
UMBC’s relationships with its alumni as they develop their careers and recognize the key role UMBC has played in their lives.
STUDENT SUCCESS
TO
LIFELONG

ENGAGEMENT
It will take
leadership
,
collaboration
, and
more effective ways
to share information and think deeply about how alumni can be woven into the work and achievement of the university.
A COMMUNITY ORGANIZING MODEL:
The Landscape of Alumni Engagement:
of respondents are willing to attend an event related to 50th anniversary. Of total respondents:


51%
on-campus celebration

43%
large community event

38%
happy hour

26%
business-related event

A combination of these four events would appeal to 90% of all surveyed alumni.

84%

LANGUAGE TO
UNITE US
UMBC 50 CAN ALSO
THOUSANDS OF ALUMNI RECONNECTED
HUNDREDS OF VOLUNTEERS
HOSTS & ENGAGEMENT TEAM
UMBC’s 50th Can Lead to a
50% Growth
in Alumni Participation
CHALLENGES & OPPORTUNITIES

THE 50th?
WHAT OUR
ALUMNI
THINK...
October 2015
Homecoming alumni event to launch 50th brand

Begin formal recruitment of The Hundreds

Soft launch of Retriever Stories digital space
February 2016
Retriever Stories and marketing campaign launch
March 2016
Light City Baltimore
April 2016
Special Faculty-Staff Awards Ceremony
May 2016
UG Commencement with Harvard President
September 16-19, 2016
Multi-location, multi-day anniversary
celebration
WHEN IS
Positive View of UMBC Experience
Prepared me well for graduate school

Room to Increase Engagement
Offers opportunities for alumni to engage with one another
87%
Prepared me well for career
85%
Helps alumni connect with one another for career opportunities
63%
42%
20,000
is a big number AND...
Full transcript