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UMBC 50: A Once-In-A-Lifetime Opportunity
Transcript of UMBC 50: A Once-In-A-Lifetime Opportunity
will build pride
in UMBC and its extraordinary impact
Change the culture
of how the university communicates with its 70,000 alumni (and growing)
Renew and deepen
UMBC’s relationships with its alumni as they develop their careers and recognize the key role UMBC has played in their lives.
It will take
more effective ways
to share information and think deeply about how alumni can be woven into the work and achievement of the university.
A COMMUNITY ORGANIZING MODEL:
The Landscape of Alumni Engagement:
of respondents are willing to attend an event related to 50th anniversary. Of total respondents:
large community event
A combination of these four events would appeal to 90% of all surveyed alumni.
UMBC 50 CAN ALSO
THOUSANDS OF ALUMNI RECONNECTED
HUNDREDS OF VOLUNTEERS
HOSTS & ENGAGEMENT TEAM
UMBC’s 50th Can Lead to a
in Alumni Participation
CHALLENGES & OPPORTUNITIES
Homecoming alumni event to launch 50th brand
Begin formal recruitment of The Hundreds
Soft launch of Retriever Stories digital space
Retriever Stories and marketing campaign launch
Light City Baltimore
Special Faculty-Staff Awards Ceremony
UG Commencement with Harvard President
September 16-19, 2016
Multi-location, multi-day anniversary
Positive View of UMBC Experience
Prepared me well for graduate school
Room to Increase Engagement
Offers opportunities for alumni to engage with one another
Prepared me well for career
Helps alumni connect with one another for career opportunities
is a big number AND...