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How to guide - Graphic design
Transcript of How to guide - Graphic design
(1919 - 1933)
Bauhaus was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught
NEW TYPOGRAPHY AND ISOTYPE MOVEMENT
(1930 - 1950)
The New Typography finds clarity through asymmetrical type that is organized by type content, rather than formalist type setting tradition.
Essence was clarity, not beauty
Spatial intervals used for design
Rules, bars, boxes used for structure, balance, emphasis
Symetrical organization was artificial
History of graphic design
Graphics are the production of visual statements on a certain type of surface, such as a wall, canvas, pottery, computer screen, paper, stone or landscape.
It includes everything that relates to creation of signs, charts, logos, graphs, drawings, line art, symbols, geometric designs and so on. Graphic design is the art or profession of combining text, pictures, and ideas in advertisements, publication, or website.
ART NOUVEAU - (1880 - 1914)
Art Nouveau is an international philosophy and style of art, architecture and applied art – especially the decorative arts – that was most popular during 1890–1910. English uses the French name Art Nouveau ("new art"), but the style has many different names in other countries. A reaction to academic art of the 19th century, it was inspired by natural forms and structures, not only in flowers and plants, but also in curved lines. Architects tried to harmonize with the natural environment.
Art Nouveau is considered a "total" art style, embracing architecture, graphic art, interior design, and most of the decorative arts including jewellery, furniture, textiles, household silver and other utensils and lighting, as well as the fine arts. According to the philosophy of the style, art should be a way of life.
Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1919, which was a rejection of the idea of autonomous art. The movement was in favor of art as a practice for social purposes. Constructivism had a great effect on modern art movements of the 20Th century, influencing major trends such as Bauhaus and the De Stijl movement. Its influence was pervasive, with major impacts upon architecture, graphic and industrial design, theatre, film, dance, fashion and to some extent music.