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Unit 3: Research Techniques For The Creative Media Industries
Transcript of Unit 3: Research Techniques For The Creative Media Industries
Why carry out
Media products are often expensive and time-consuming to produce, and there is a lots of pressure to get them right. A major Hollywood film such as King Kong, which cost over $200 million to produce and a further $50 million to promote, needs to attract a large cinema audience to begin to recover these costs and also earn additional revenue from DVD, streaming & download sales.
Similarly the companies who have paid money to have their products & services advertised in a glossy lifestyle magazine or during a prime-time TV show expect and demand a quality product that will reach their desired audience.
Because of these pressures & demands, media companies put a lot of time & effort into thoroughly researching a product to ensure that it will attract the right audience & that this audience will react to it in the appropriate way.
They also plan the production process thoroughly, & make use of the latest technology & techniques to ensure that their product as the desired values to compete effectively in the market place.
BTEC L3 National Diploma in Creative Media Production (Film and TV) - Year 1
What is media research?
Sum up the three different types of media research in 1 sentence each.
Find a definition for demographics & psychographics
Specific types of research carried out for the purposes of producing a new media text or assessing a current media text.
Media research can be split into 3 different types: market research, audience research & production research.
Like all types of research, media research is focused, specific and has a clear objective or aim.
The aim or objective helps researchers to understand what data is required (data types) and how to carry out the research (research methods/techniques)
Purposes of Research
Consumer behaviour & attitudes
Resources (equipment, technology, locations, personnel, etc)
In teams you are going to produce a presentation & handout that fully explains one of the purposes for carrying out media research.
Your presentation & handout must teach the following information to the rest of the class;
Describe & explain the purpose of research your group is investigating
What is it?
What type of media research is it (audience, market or production?)
Why is it important/why should it be carried out?
Provide a detailed example of this type of research for the class.