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Unit 3: Research Techniques For The Creative Media Industries

- BTEC L3 Diploma in Creative Media Production (Film and TV) Year 1
by

Emma Cerrone

on 25 March 2015

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Transcript of Unit 3: Research Techniques For The Creative Media Industries

Unit 3: Research Techniques For The Creative Media Industries
Why carry out
research?
Media products are often expensive and time-consuming to produce, and there is a lots of pressure to get them right. A major Hollywood film such as King Kong, which cost over $200 million to produce and a further $50 million to promote, needs to attract a large cinema audience to begin to recover these costs and also earn additional revenue from DVD, streaming & download sales.

Similarly the companies who have paid money to have their products & services advertised in a glossy lifestyle magazine or during a prime-time TV show expect and demand a quality product that will reach their desired audience.

Because of these pressures & demands, media companies put a lot of time & effort into thoroughly researching a product to ensure that it will attract the right audience & that this audience will react to it in the appropriate way.

They also plan the production process thoroughly, & make use of the latest technology & techniques to ensure that their product as the desired values to compete effectively in the market place.
BTEC L3 National Diploma in Creative Media Production (Film and TV) - Year 1
What is media research?
Sum up the three different types of media research in 1 sentence each.
Find a definition for demographics & psychographics

Specific types of research carried out for the purposes of producing a new media text or assessing a current media text.

Media research can be split into 3 different types: market research, audience research & production research.

Like all types of research, media research is focused, specific and has a clear objective or aim.

The aim or objective helps researchers to understand what data is required (data types) and how to carry out the research (research methods/techniques)
Purposes of Research
Audience
Audience profiling
Demographics
Consumer behaviour & attitudes
Consumer awareness
Geodemographics
Market
Product market
Competition
Competitor analysis
Advertising placement
Advertising effects
Production
Resources (equipment, technology, locations, personnel, etc)
Finance
Costs
Viability
Content
Placement media
Task
In teams you are going to produce a presentation & handout that fully explains one of the purposes for carrying out media research.

Your presentation & handout must teach the following information to the rest of the class;

Describe & explain the purpose of research your group is investigating
What is it?
What type of media research is it (audience, market or production?)
Why is it important/why should it be carried out?
Provide a detailed example of this type of research for the class.
Groups
Audience Profiling
Geodemographics
Competitor Analysis
Advertising Placement
Viability
Remel
Ishui
Abdu
Zaqar
Christina
Lesroy
Josh
Hamas
Omar
Iqrah
Matthew
Karl
Hashim
Jonas
Ahmed
Andrew
Julia
Hisham
Sheraz
Ricky
Conrad
Fahmida
Connah
Holly
Nichola
Full transcript