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SECTORS IN FOOD SERVICE INDUSTRY

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KRISTAL JOHNNY

on 14 September 2015

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Transcript of SECTORS IN FOOD SERVICE INDUSTRY

LIMITED SERVICE
Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers’ locations.


COMMERCIAL
Definition :
Business of making money and is open to public.

FULL SERVICE
Establishments with a relatively broad menu along with table, counter and/or booth service and a wait staff. Commercial restaurants operate on a for-profit basis.

NON- COMMERCIAL
Definition:
Provides the service but is non profit oriented.

SECTORS IN FOOD SERVICE INDUSTRY
Examples of full service :
Specialty Restaurant
Coffee Shop
Bistro
Fine Dining Restaurant
Wine Bars


FULL SERVICE

Serves a specific kind of meal. For example; pancakes or desserts
Targeted at a certain group of people
Food prices may be more expensive because its specially catered meals
Restaurant’s environment is designed in such a way that it matches the theme of the
restaurant
Food choices may be limited
Provides limited / full service

SPECIALITY RESTAURANT
Under the general market/commercial
Marketed towards the children and teens
Fast food is viewed as a quick, acceptably priced and an alternative to home cooked (Goyal and Sigh, 2007)
Fast food is popular in Malaysia because there are mutinational fast food outlets
Ex : McDonalds, KFC, Burger King

Fast Food Restaurants

LIMITED SERVICE
Examples :
Food court
Fast food restaurants
Pub
Drive thru

Provides limited service
Foods are quickly prepared
Choices of meals are usually limited. For example, light snacks and finger food
Peak business hours are usually at night time. Middle-class workers and young adults are usually the targeted customers
May be allocated at certain places only
PUB
FOOD COURT
Primarily self service (customer selects food from the counter)
Has limited money to invest in stalls
Has limited staffs
Limited menu. Normally consists of food that is easy to cook and fast
Offered at a cheap price
There are no two stalls of the same to avoid conflict of interest
Normally aimed to people in shopping malls

Nowadays, movie theater provides meals to the customers to keep them entertain.
The idea of combining dining, drinking and cinema options is yet another way to lure movie-goers.
We can order the foods and drinks, just have to press the service button any time before, during or after the movie. Server will arrive shortly to take your order.


MOVIE THEATER

It’s a service that provides customers by providing lodging and preparing meals
Both accommodation and food service often combine at the same establishment
Accommodation service is a short-term accommodation for travelers and vacationers.
They provide two types of service: -
-Only provided lodging
-Lodging with meals, laundry services and recreational facilities.
Focused on comfort and efficient customer service to attract the customer.
There are two types food service:
-Provides food and drinks only
-Provide food and drink, seating space, workers like waitress services and limited entertainment


ACCOMODATION FOOD SERVICE

LIMITED SERVICE

Examples of limited service :

Vending machine
Movie theater
Institutional food service
Retail food service
Snack bar

Denoting a facility through or to which someone can drive, especially to be served without leaving one’s car
Started in America, in a driveway by five cooks who promised “NO DELAY”
The first restaurant is called “In-N-Out Burger”
Before drive through, there were drive ins; where customers ate their meals on the premises without leaving their cars
Some framed restaurants with a car sized hole that ran straight through the building were built
Different types of drive through: funeral homes, banks, wedding chapels, etc.
Types of food: burgers, ice cream, tacos


DRIVE THRU
Small, casual food establishment serving light and easy food, snacks and beverages
Limited menu
Quick and easy to prepare menu
Limited/ no seating
No waiters/waitresses
Cold foods, hot dogs, hamburgers
Snacks: potato chips, candy bars, cookies, soft pretzels, ice cream
Healthy treat: yogurt, fruits
Snack truck: mobile and can move from one location to another
Concession stand: bigger version of snack bar with broader menu

SNACK BAR
COFFEE SHOP
Primarily serves coffee or coffee related drinks
Normally serve food such as pastries, muffins or light snacks
Casual eating and drinking place
A coffeehouse provides a place for people to congregate, talk, read, or just simply pass time
Nowadays, many coffeehouses are capable of providing Internet
BISTRO
A small restaurant
Serves moderately prices simple meals
Set in a very modest setting
Bistros are normally defined by the food they serve. French home style cooking and slow cooked food

FINE DINING RESTAURANT
A full service restaurant with specific dedicated meal courses
Décor features high-quality materials
Waiters are usually highly trained and dressed formally
Food portions are visually appealing
These restaurants usually have certain rules of dining that guest are generally expected to follow ex, dress code

WINE BAR
Focuses mainly on selling wine, compared with liquor or beer
Has a wide selection of wines by the glass
Some offer of certain type of origin such as Italian wine or champagne
Wine bars are usay associated with a specific wine retailer

Describes all area of the food service that are not primarily in the business offering public food service facility solely to make profit
Prepared to be consumed in large-scale settings
There can be in two categories :
a) Government institutions
b) Private institutions
Examples of common institutions; schools, universities, hospitals, jails and etc
Could provide career options like; food service worker, cafeteria chef. Food service manager and food safety manager

INSTITUTIONAL FOOD SERVICE
It is a machine that dispenses items such as snacks, beverages, alcohol, cigarettes, lottery tickets to customers automatically after the customer inserts in currency or credit
Food choices are not many
A convenience of people
The prices usually are generally cheap but more expensive than in stores
There are two types of vending machines :
a) Full line vending machine
-provides a variety range of products
-includes candy, cookies, fresh fruit, milk
-usually in cafeterias and schools
b) Specialized vending
-dispense personal products

VENDING MACHINE
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