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Propaganda Theory

MED 304 presentation
by

Katie Lundstrom

on 2 May 2013

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Transcript of Propaganda Theory

What is it? Propaganda Theory There are three forms of propaganda: Later, three men came up with three main propaganda theories. Where did it come from? What's it's purpose? WHITE- it is the name for the deliberate conquest of information and ideas that are potentially harmful combined with the advertising of positive information or ideas to distract attention from problematic events (Baran, 75).

GRAY- it is the transmission of information or ideas that may or may not be false because no attempt was made in checking their credibility (Baran, 77).

BLACK- is mainly delivering strategic transmission of deliberate lies than the positive information and ideas (Baran, 76). Historic Facts In the 1930’s the propaganda theories were based on two other theories: behaviorism and Freudianism (Baran, 81).

John B. Watson created the behaviorism theory and Sigmund Freud created Freudianism (Baran, 81-2). These three men are Harold Lasswell, Walter Lippmann, and John Dewey.

Harold Lasswell believed that the hope of the U.S. leaned with social scientists who could bind the power of propaganda for good rather than evil (Baran, 85).

Walter Lippmann, who agreed mostly with Lasswell, believed it to be a good idea for quasi-governmental intelligence bureau to carefully evaluate information and bring it to other elites for decision making (Baran, 86).

But unlike Lippmann and Lasswell, John Dewey believed that if people were taught the correct defenses, they could defend themselves (Baran, 86). The term of propaganda initially came from the Roman Catholic Congregatio de Propaganda Fide and refers to a type of communication strategy, and the goal to those that use it is to change the way in which other people act, making the people believe that their actions are all voluntary (Baran, 76). Propaganda is the use of communication to propagate specific beliefs and expectations without limit and control (Baran, 74). Example of Propaganda: http://v.ifeng.com/vblog/fun/201304/3dbe006e-8987-48ac-a405-c5e00dd7f025.shtml The 2 Research Studies I've Found: 1.) The study titled, Shanghai’s dynamic television system from 1995 to 1999, was written by Ian Webber:

He believed that enormous shifts have appeared in the Chinese television ecology as the Chinese government finds ways to balance the Communist Party’s political and social objectives as well as its economic imperative to deliver a structure that may advance economic reform. My Proposed Study: Focusing on a more qualitative research than quantitative, I decided to create a small five question example survey that could help me try to better understand what American people think of the propaganda in our media today.
The people I would give my survey to would be the students and workers at Missouri University through The Standard newspaper as well as those I can reach through the online/in print of the Springfield News-Leader.
The anticipated results of these five questions would vary and not be simple, but it would leave room for more discussions, debates, and thoughts.
One result I think this survey would reveal is that it would show me what these people were taught or have learned to believe about our propaganda in today’s society. 2.) The study titled, Archival Analysis of The Committee on Public Information: The Relationship between Propaganda, Journalism and Popular Culture, was written by Krystina Benson:

Here she looks at a study and grows a better understanding of the long lasting effects of the CPI’s propaganda and the ways in which propaganda continues to be promoted today through journalism and popular culture. The
End Systems theory- to study China’s maturing television industry which focuses on the relationship between external and internal forces that shape their industry (Weber).

Qualitative and quantitative data- that was gathered during an ethnographic study of Shanghai youth and television from 1995 to 1998 (Weber).

So for Weber's study:

1.) Conducted with the staff at some of the joint venture media companies with questions on television related to the type of programming, what restrictions applied, and how it was distributed (Weber).

2.) Received interview data from companies like Pacesetter Pictures International, Sino Universal Co., and CETV who provided him a clearer insight on how media personal and organizations negotiate the “gray areas” of state control media and censorship (Weber).

3.) Managed a forty-four question survey called, ‘Television use by Chinese youth and communities in Shanghai’ to the 285 shanghai youth between the ages of 15 and 35 from education and business environments (Weber). *This study by Benson is actually an outline of a larger archival analysis within a doctoral dissertation on the Committee on Public Information (CPI) (Benson).

The analysis of the CPI organization gives an analysis of the relationship between American war propaganda, the notion of objectivity in the American Press, and the development of popular culture, as mentioned in the title (Benson).

The CPI was divided into two main areas: the Domestic Section and the Foreign Section, and from there, broken into three smaller divisions (Benson):

1.) The Division of News
2.) The four Minute Men
3.) Division of Pictorial Publicity The Division of News had over 6,000 pieces of official war news
The Four Minute Men had a group of 75,000 volunteer speakers that gave over 7,555,190 speeches
Division of Pictorial Publicity created 1,439 designs for posters, window cards, advertising, cartoons, and buttons by over 318 artists.
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