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Join us!

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by

Generali Biztosító

on 11 April 2016

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Transcript of Join us!

Mariann Árr
Communication Group
Our goals
Generali employer branding
HR & Communication Project
Our scope
reach new target group of generation Y
increase attraction as service provider and employer for young people (under age 35)
Support our sales and non-sales recruitment through youthful communication
build a unique employer branding
trustworthy and distinctive image about us
Being open to Generation Y
Summary of 2014
'Be part of our team!
5 successful young sales agents from different parts of the country
youthful image
update our carreer site
Before
After
50% large number of visitors
2X time to spend
new job advertisement template
Before
After
display our values and our colleagues
other platforms
carreer sites
virtual job fair
FB contents
Highligts of Q1/2015
bring life to our characters:
they tell their succesfull stories, exprience and build Generali brand authentically
cool and trendy image & eventful video
Thank you for your attention!
Full transcript