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Join us!

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Generali Biztosító

on 11 April 2016

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Transcript of Join us!

Mariann Árr
Communication Group
Our goals
Generali employer branding
HR & Communication Project
Our scope
reach new target group of generation Y
increase attraction as service provider and employer for young people (under age 35)
Support our sales and non-sales recruitment through youthful communication
build a unique employer branding
trustworthy and distinctive image about us
Being open to Generation Y
Summary of 2014
'Be part of our team!
5 successful young sales agents from different parts of the country
youthful image
update our carreer site
50% large number of visitors
2X time to spend
new job advertisement template
display our values and our colleagues
other platforms
carreer sites
virtual job fair
FB contents
Highligts of Q1/2015
bring life to our characters:
they tell their succesfull stories, exprience and build Generali brand authentically
cool and trendy image & eventful video
Thank you for your attention!
Full transcript